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Social media is now considered to be the go-to resource for marketing your business. People are no longer using it to post selfies and images of their latest culinary creations. Consumers are now using social media to find out about different products and services, to communicate and interact with businesses. If you’re not yet taking advantage of what it offers you need to keep reading and understand what you can do.

Choose the Most Effective Platform

Facebook no longer has such a hold over social media and other platforms are becoming just as popular. With such a choice of social media sites, you need to pick the right ones on which to share your content. You should avoid spreading yourself too thin and concentrate on the platforms your customers use. There are also certain sites that will suit your business. For example, YouTube is the best choice if you run a video production company or sell products that require “how to” guides.

Schedule Your Content

You need to organize your content, so you’re not creating posts at the last minute, repeating posts or not posting enough. If you’ve got a content schedule, then these problems will be avoided. A calendar also helps you create goals and work out ways to meet them. It also means you can track your progress.

Interact with Your Customers

The main aim of social media is for people to be social, the clues in the name. This doesn’t mean it has to be just fun; it can be professional too. Encourage interaction with your customers by posting content that people want to read, ask questions, like and share your posts. If you research your target audience, you’ll be able to find out what they like.

Social Media isn’t About Promoting

There’s one trap that businesses often fall into and that’s using social media as a form of advertising. The idea is not to blatantly promote your business as this turns customers off. There’s nothing wrong with doing it every now and again, one in seven posts is more than enough. On the whole, your articles should be informative, interesting and engaging.

Include Visual Content

Visual content stands out more when people scroll through their news feed, and it’s more engaging. You’ll also be able to convey your personality and passion much better in a video. You’re able to say much more, and it doesn’t take up a lot of room. To get the best reaction from viewers, your video should be interesting and narrative-driven.

React to the Negative not Just the Positive

On the whole, your feedback will be positive, however, every now and again you will encounter negative feedback. Don’t sweep it under the carpet and hope nobody will notice. Instead, confront the issue head-on and try to come to an amicable solution as quickly as possible.

Running your own business can be very rewarding, but it’s also hard work. There will be times when you don’t know what to do or which direction to turn. The internet is a wonderful tool for the modern business owner as there is so much information available to help you. Take advantage of as much of it as you can. Read ecommerce ebooks, listen to vlogs, and use training tools.

The aim of any social media campaign is to get a following of customers who are interested, loyal, and engaged. It is these customers that are more likely to like, share and comment on your posts and help you to build a community.

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