TikTok is a goldmine for advertisers. Over 66% of the 500 million TikTok users are under 30, the most favorite age group of advertisers. Young millennials are the primary driver of sales for any brand. If you somehow hook your brand or service on TikTok and get traction, there is no coming back.
TikTok offers tons of ads opportunities.
You can display your video within TikTok feeds. You can choose the age group and demographics for your ad visibility. You can also add a line or two of text, which will motivate viewers to click or engage.
TikTok ads give you the option to set objectives, such as increase traffic, gain more followers and more. You can set daily and monthly limits for your ads in TikTok campaigns.
TikTok also gives you the option to choose your placements, which means you can choose where your ads will be shown: Vigo, TikTok feed, TikTok audience and more. You can also select automatic ads placements.
TikTok offers tons of targeting options. You can choose age, sex, city and more. If you already have a targeted list of audience, you can use IDs of existing TikTok users. You will have to upload the IDs as a CSV, TXT, or ZIP file.
You can choose device targeting options, browser and a lot more granular options. You can even narrow down at the level of cost of mobile devices of users. For example, I can choose to exclude from my audience the users who own mobile devices worth over $500.