Categories: Business Plans

Jovago Continues Expansion in South Sudan

Jovago Continues Expansion in South Sudan records milestone growth in South Sudan, Africa’s youngest and unexplored country

Approximately a year after announcing interest in Africa’s youngest nation, online hotel booking platform Jovago has recorded milestone growth with more than hundred hotels now accessible on the company’s website. This remarkable achievement comes in a timely season, as the country focuses on getting International Fiber to link up the capital and the more interior areas where most of the touristic attractions are located., Africa’s leading Online Hotel Booking Platform yesterday announced expansion into South Sudan. This comes at a time when the young country is looking into improving its telecommunication infrastructure through acquiring international fiber connection by the end of 2015.  Almost alienated by years of war, this move aims at giving the country maximum exposure and online accessibility to the global tourism industry.

Speaking of the occasion, Estelle Verdier, the Managing Director – Jovago East and South Africa said, “We are very proud to support the development and exploration of South Sudan, making it easier for people to travel to South Sudan for business, visit family or discover touristic attractions

South Sudan is home to a large fraction of the Nile River and the enormous Sudd swamp region – popular for a luxuriant birdlife. The country also spots Africa’s largest national reserve – Boma National Park, and one of world’s greatest migration, which hold great potential given global visibility, strategic marketing and good infrastructure. Recent reports from World Tourism Organization indicate that wildlife watching represents 80% of total annual sales of trips in Africa, therefore exploiting such attractions in South Sudan will be a great boost to the country’s economy.

At about 20% internet penetration, South Sudan’s e-Tourism still has many years of strong growth ahead, and with such interest in online booking platforms, hotels in the various tourist attractions can now count on online marketing to improve their accessibility. It’s also worthy of note that unlike the rest of the region, South Sudan has very few officially recognized agencies, which majorly curtails the efforts in industry development.

In conclusion, Verdier notes that the development and exposure of South Sudan’s tourism potential will not only be beneficial to the country, but the region as well, “with adventure tourism on the rise, tourists are more likely to cross borders in search of that adrenaline jungle than ever before” she quipped, citing The Nile as a great attraction to water sport enthusiasts. A 2012 study by Adventure Trade Travel Association (ATTA) revealed a 65% growth in Adventure Tourism while placing it’s global worth at $263 billion.

South Sudan is Africa’s youngest nation, having seceded from Sudan in a referendum held in January 2011. The country is home to the second largest mammal migration, Africa’s largest reserve, one of the world’s largest wetlands in the Al-Sudd region and straddles both White and Blue Nile, therefore making it a versatile destination for bird watching, safaris and water adventure. Conservationists have quoted South Sudan’s potential in presenting biggest migration of large mammals on earth.

About Jovago is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN as one of the investors., Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. has over 15,000 local hotel listings across Africa and over 200,000 hotels around the world.
For more information visit or on social media on Twitter @JovagoTravel or on

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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