Jovago Now Integrated on Google Hotel Ads makes a mark as Africa’s first OTA to be featured on the Google Travel Platform. This new development is meant to optimize online accessibility for hotels in Africa as well as create convenience for travelers.

Africa’s leading hotel-booking website Jovago has been incorporated into the renowned Google Hotels Ads. This strategic collaboration aims to ease the process of hotel search and reservation for travelers in Africa. This will allow Google users access to the best deals at any time and at their convenience, through the

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platform thus granting a diverse range of users the chance to find and book hotels across the African continent.

Commenting on the partnership, Jovago CEO Paul Midy noted that, “Google is a giant and the hotel finder metasearch is a remarkable and handy tool for travelers around the world looking to make smart and informed decisions when booking hotels”

This, as he explained is further supported by his company’s 24-hour customer service that ensure all travel queries are attended to on time.

With a vast inventory of 25,000 hotels in Africa accessible to customers both on and offline, the hospitality and hotel industry is fairy developed and structured to embrace the online shift. is live on the Google platform, currently featuring about two thousand hotels. More properties will be added from its widening inventory in phases.

Cyrus Onyiego, the country Manager for Kenya also noted that, “with more than 96% of primary travel research taking place online, it is very important for travel agents and service suppliers to re-position themselves on the market chain”

Google’s initiative enables a wider range of users to click on the hotel listings directly from the search engine results page and giving them access to Jovago’s properties in Africa. The service is also integrated with Google Maps, which grants the user ability to see the exact location of the selected hotel while doing a price comparison at the same time.

Following the launch of its mobile application – Hotels Booking on the Android platform – its incorporation on the Google platform for hotel search and booking will further improve the user experience and boost the company’s core objective in pushing the hotel business online.

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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