New to the music industry? Take notes on how to market your new album, the Kanye West style below.
You can always count on Kanye West never to disappoint as an entertainer, and boy did he entertain folks at the Yeezy Season 3 event. That happened on Thursday, February 11 at the Madison Square in New York City.
West was launching the highly anticipated new fashion line Yeezy 3 Collection. Tickets prices to the fashion event were off the roof, but still got sold out. Not only was Kanye West releasing a new fashion line Yeezy Season 3, but also the rapper was dropping a new album, The Life of Pablo.
The album is being mastered and will be out today… added on a couple of tracks… pic.twitter.com/6lBxcd83N2
— KANYE WEST (@kanyewest) February 12, 2016
It is important to point out the naming of this album is perhaps one of the most confusing things yet, West has done as an artist. He had fans doing votes on Twitter to decide the right name for his latest album, but at the last minute, he comes up with the name ‘The Life of Pablo’ or LP as the media seems to be shortening it. Previous names given to the album that were later thrown out of the window by the indecisive West include Waves.
West indecisiveness about the name for the album was just the begging of controversies. In the track titled ‘Famous’, where he features Rihanna doing the chorus. West sends out jabs to Taylor Swift with lyric that goes, “I feel like me and Taylor might still have s%*, I made that b*#%h famous”.
This shenanigan of West making Swift famous started at the 2009 MTV Video Music Awards. During which West interrupted the Swift’s acceptance speech, when she won the video of the year award.
However, TMZ reports that late last month, West called Swift about the lyric in his song explaining that it was all a joke, and he wanted first to know if she was okay with it. It is reported that Swift said she got the joke and gave the green light to West releasing his song with those lyric.
However, when the song premiered it was interpreted as West reigniting old feud with Swift. Her brother posted an Instagram video that showed him throwing the Kanye-designed Yeezy sneakers into the trash can.
Tree Paine, a representative for Ms. Swift, made the following statement: “Kanye did not call for approval, but to ask Taylor to releases his single ‘Famous’ on her Twitter account. She declined and cautioned him about releasing a song with such a strong misogynistic message. Taylor was never made aware of the actual lyric, ‘I made that b*#%h famous’.”
This Friday morning, West came all out to defend himself on Twitter. Here’s how it panned out:
I did not diss Taylor Swift and I’ve never dissed her…
— KANYE WEST (@kanyewest) February 12, 2016
First thing is I’m an artist and as an artist I will express how I feel with no censorship
— KANYE WEST (@kanyewest) February 12, 2016
2nd thing I asked my wife for her blessings and she was cool with it
— KANYE WEST (@kanyewest) February 12, 2016
3rd thing I called Taylor and had a hour long convo with her about the line and she thought it was funny and gave her blessings
— KANYE WEST (@kanyewest) February 12, 2016
4th Bitch is an endearing term in hip hop like the word Nigga
— KANYE WEST (@kanyewest) February 12, 2016
5th thing I’m not even gone take credit for the idea… it’s actually something Taylor came up with …
— KANYE WEST (@kanyewest) February 12, 2016
She was having dinner with one of our friends who’s name I will keep out of this and she told him
— KANYE WEST (@kanyewest) February 12, 2016
I can’t be mad at Kanye because he made me famous! #FACTS
— KANYE WEST (@kanyewest) February 12, 2016
6th Stop trying to demonize real artist Stop trying to compromise art
— KANYE WEST (@kanyewest) February 12, 2016
That’s why music is so fucking watered down right now I miss that DMX feeling
— KANYE WEST (@kanyewest) February 12, 2016
7th I miss that feeling so that’s what I want to help restore
— KANYE WEST (@kanyewest) February 12, 2016
8th They want to control us with money and perception and mute the culture
— KANYE WEST (@kanyewest) February 12, 2016
but you can see at Madison Square Garden that you can stop us
— KANYE WEST (@kanyewest) February 12, 2016
9th It felt like a seen from The Warriors ALL GODS ALL GODS ALL GODS in the buildin
— KANYE WEST (@kanyewest) February 12, 2016
not just the famous people there but the kids the moms the dads the families that came to share this moment with us
— KANYE WEST (@kanyewest) February 12, 2016
I want to be the creative director of Hermes…
— KANYE WEST (@kanyewest) February 12, 2016
With all of the above social media publicity stunts, we expect Kanye’s album to be a triple platinum album in record time.
