According to the latest stats released by the Communications Authority of Kenya (CA), the grounds are shifting on the three mobile networks operators in the country. For the last quarter running January to March 2016, there have been noticeable changes in both mobile data subscriptions and market share changes for the three operators.
Overall, there has been an increase in the number of mobile data subscription from 23.7 million to 24.7 million compared to the previous quarter. This growth is 3.8% increase in the total number of internet users in Kenya.
The Telecom, Airtel Kenya’s mobile data subscriptions grew the most. It recorded a 3.1% growth, rising to 21.1% up from 18%, and its arch rival, Safaricom registering a 2.2% decline, when compared to the previous quarter. The third player, Orange Kenya Ltd. lost about 2.8% of its mobile data subscribers to settle for 11.2% of the market share.
Why Airtel Kenya is having a good run
Airtel Kenya increasing market share is attributed to several recent developments the telecoms has undertaken. In addition to the introduction of consumer-friendly internet tariffs, the UnlimiNet mobile and modem data plans.
Airtel recently invested a significant amount in expanding its 3G network, thus penetrating more regions across Kenya. The Telecom also tries to differentiate itself as a data and digital innovation network, geared towards providing superior data bundles offerings to its customers. A move that has earned it new subscribers lured in by its mobile data plans.
In 2015, Airtel announced a Ksh. 18 billion investment into its network in the major regions of Kenya. A move the telecom said will enable it to deliver stronger and faster mobile data speeds to its customers across the country.