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The first Digital Media Bootcamp to be held in Kenya will take place on  July 24th to 25th. It is an initiative of Kenya’s United States International University (USIU) Africa in partnership with Globe Track International. The event will take place at USIU Africa premises, and it is expected to attract many high profiled speakers ranging from CEOs, higher education curriculum designers, e-learning specialists, government representatives, communications and marketing professionals.

Some of the keynote address will be from Erik Qualman; social media expert, world renowned author and a Forbes Top 50 Digital Power Influences. According to Globe Track International Managing Director, Esther Kagiri, this forum will give the perfect platform for identifying the return on investment on digital media, while at the same time exploring various opportunities that will improve targeted online communications.

The forum is meant to inspire and empowers the attendants with powerful social media tactics and give them directions on the best way to utilize online media to increase traffic, grow business, cultivate loyalty and gain more exposure.

Kenya Set To Hold Its First Social Media Bootcamp

The event is also in line with USIU Africa’s mission of promoting the discovery and application of knowledge, skills acquisitions and developing intellect; in a way that prepares organisations to become effective and ethical contributor to the advancement of technology in the world.

USIU Africa vice chancellor, Prof Freida Brown, said, “We are committed to continue forming strategic partnerships with companies in the private sector such as Globe Track International as we see this as an opportunity to help bridge gaps between academia and market needs; equipping the workforce with the necessary skills to spur economic growth.”

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