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Why have link building services gotten such a bad rap over the past few years?

 

The internet is one of the greatest tools for learning and development in human history, allowing people an unprecedented level of access to information on practically every topic imaginable. However, this level of access also makes it incredibly difficult to find answers in a sea of conflicting opinions and misleading articles. While this is usually the case, when you’re attempting to find information on a digital field such as link building, the problem becomes far more apparent.

 

Ask any group of digital marketing professionals, and their view on link building services will fall somewhere on the spectrum between “link building is dead” and “link building is all you need to rank a website”. So, where does the truth lie, and where do the lies come from? Hopefully, in this article, we will be able to get a little closer to answering that question. Let’s get into the 10 link building myths that misinform the masses!

Link Building is Dead

The very Nietzschian call of “Link building is dead, and we have killed it!” has been heard echoing throughout the emptied halls of forums and SEO blogs across the internet for years. While this is false, as link building services have been shown to provide immense value time and time again, it’s easy to see why people believe it.

 

Back in 2014, Matt Cutt of Google was the first true authority to claim the death of link building as a viable practice, stating “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.”. Although he later clarified these statements as referring to spammy blog posts that only existed for the sake of SEO, the damage had already been done to guest posting’s reputation.

In other words, guest posting and link building are still entirely valid, valuable additions to an SEO strategy. However, this only applies when building links on websites that are seen to be trustworthy in the eyes of search engines.

Low Relevancy = Harmful for SEO

If I were to say that links from sites that aren’t directly relevant to your niche are low quality or unhelpful, it sounds plausible, and that’s because there is some truth to it. Having a backlink from a high-quality website that is perfectly suited to your particular niche will hold benefits that other links do not, and relevancy is widely considered to be a strong ranking factor. However, that isn’t the full picture.

Imagine, for example, that your sneaker brand happened to get a link from Forbes. This is a site with incredibly good metrics, not to mention an enormous amount of traffic, yet it isn’t directly related to shoes or sneaker culture. I don’t think anyone would suggest that this is a low-quality link, and that’s because it’s not.

The natural accumulation of links isn’t going to be that cut and dry. In other words, most businesses aren’t going to have full control of what links they get, so the idea of having a link profile that is 100% within your specific niche is unviable. Therefore, having a system where any link outside your niche is irrelevant and unuseful would be bad for all involved, including search engines themselves. That’s not to say that relevancy should be tossed to the side, just that it’s not the only factor to consider.

A healthy link profile has links from a wide array of high-quality websites, and a non-relevant backlink is still going to provide you with ranking improvements. Besides, the fact that a high-quality website would link to your business means that they have seen your business as a good resource/authority, so why shouldn’t that be valuable? In short, strive for relevancy and quality, but don’t be afraid of less relevant links. As long as they’re high-quality, they’re not going to hurt you.

Why Would I Need Link Building Services? I’m Already on Page 1!”

This is one of the stranger ideas out there, but it’s one I see preached like gospel by marketers all over the country. It goes by the idea that page 1 is an elite club, and once you’re in, you’re in for life. Although this perceived triumph is more romantic, it’s also lacking in forethought. For every business on page 1 for a desirable search term, there are thousands of others trying to steal that spot by any means necessary. So, to stop your online marketing and ranking efforts the moment that you get that coveted page 1 position is to allow your competitors a chance to overtake you.

The other issue with this line of thought is that it neglects all of the other benefits that are associated with link building services, such as increased visibility, increased traffic, and increased authority. The competition never sleeps, and neither should your business.

Too Many Backlinks to a Page is Bad

When people take ire with manual link building, more often than not, they are forgetting about how organic link building is intended to work. When left to occur naturally, backlinks are going to come from a variety of different sources, and the hope is that your page will be seen as valuable enough to be linked to by a lot of different websites. The problem of spamminess only arises when your page is consistently receiving backlinks from low-quality websites that are known for providing spammy links.

In other words, this is really a question of quality vs quantity. A tonne of links to a single page isn’t bad at all, but a tonne of low-quality links to a single page will be. So, as long as you’re being discerning with your guest posting choices, there should be nothing wrong with a large number of high-quality sites deciding that your page is valuable.

It can be hard to find the right path when developing a digital marketing campaign, especially if this is your first time. However, the truth is out there for those that are willing to do the research and experiment with ideas. Link building is an invaluable part of any digital marketing strategy, regardless of the naysayers. So, go out there, learn what you can, and get ready to increase your business’ visibility. Good luck!

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About The Author

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to [email protected]