Markedu, an international digital education company, will bring its top experts to Rwanda and Uganda, to hold digital masterclasses in October 2017. Later in 2018, Kenya will follow. Michael Leander, Founder, and CEO of Markedu explains the objectives of Markedu.
You are organizing a Digital Marketing Masterclass in both Kigali and Kampala. What is the objective of this event?
The Digital Marketing Masterclass is designed to inspire and teach attendees how to become successful with digital marketing. The objective of the event is to help attendees lay the foundation for an impactful presence in the digital and mobile space.
Having delivered this particular format in over 25 countries, we are proud to say that the feedback has been excellent.
Who can participate in this Digital Masterclass, and how?
There have been similar events organized in Rwanda and Uganda. Are the upcoming digital marketing events an entry into the African scene?
This is not a new entry into the African scene, but an expansion of Markedu’s current activities in Africa. Through our partnership with A.B.M.C., we have already conducted several successful digital marketing events, marketing courses and marketing webinars over the past 18 months or so.
Interestingly, we have experienced a very significant need for learning in Africa. In particular in the digital marketing and mobile marketing space.
Why is this a good time to venture into Africa, and will there be subsequent events of the same or similar objectives in other African cities going forward?
Some might say it is a bit too early to enter the African market. But we believe it is important not to treat Africa as one market, but rather look at the specific characteristics in each market. And when we do, the timing is perfect. I have no doubt that the need for digital marketing skills is going to grow rapidly over the coming 5-7 years. As a professional training organizer utilizing highly skilled and accomplished trainers, we certainly will experience challenges related to pricing and profitability in the short term. But we believe that we need to be in the market for the long-term opportunities.
And yes, the Digital Marketing Masterclass will be held as either 1, 2 or 3 day formats in other African countries over the coming 12 months. In addition, we are launching the Chartered Digital Marketer Certification, which initially takes place in Nairobi and in Dubai.