Categories: Start-ups

Mow Your Lawn Stress Free Using the GreenPal App: The Uber for Lawn Mowing

Mow Your Lawn Stress Free Using the GreenPal App: The Uber for Lawn Mowing
If you have had to look for a professional lawn mower to mow your lawn, then you definitely know of the cumbersome process of looking for a good lawn mower. As a home owner, you will be tasked with thorough online searching, invoicing, checks under the doormat and in the mail. The whole process can simply be just a headache, and in the event you identify an incompetent lawn mower, who does a mow job not worth your time or money’s worth, the headache would turn into a migraine.

One Nashville startup, GreenPal has launched an innovative app that will spare you all these troubles by connecting you, the homeowner directly to the best lawn care services in town. It works by simply, the homeowner posting his lawn care job on GreenPal, and several lawn care companies which have been vetted by GreenPal will start bidding for the job. The homeowner will view individual profiles of those companies interested in taking up the job, view photos of past jobs they’ve completed alongside with previous customers’ reviews and ratings. This will allow the homeowner to select the best lawn care companies that meets his/her desires.

This app is the brainchild of Bryan Clayton, who is the CEO of GreenPal. Clayton best describes his company as the “Uber of lawn care”, he founded this company after having worked in the lawn care industry for over 15 years during which he acquired a lot of experience. This is how Clayton best describes how his “Uber lawn care”

app helps the homeowners, “You’d have to call around and leave a bunch of voicemails… It may take you a week or so to get quotes and how do you know you are actually getting the best price and the best quality in the marketplace? You really don’t. You are kind of taking a leap of faith”.

Thus a homeowner can easily hire a lawn care service and pay for it via the app. When the vendor has completed mowing the lawn, the lawn care company will then upload a picture of the finished lawn. Then the homeowner can then rate his experience with that particular vendor through GreenPal, and enjoy a 5% transaction cut.

Having worked as a lawn mower himself since the age of 12, Clayton understands very well the plight of lawn mowers. He says, “I saw all the things that are broken with lawn care… Lawn care guys need help. They are hardworking guys, but they don’t have time to do the marketing and effectively do the bookkeeping and consumer outreach.” Sometimes the lawn mowers companies have to waste gas and time while driving to faraway neighborhoods, while they could be scheduling new works within the same area. Just because they are unaware of the opportunity within their proximity, but with GreenPal this would be a thing of the past.

GreenPal also takes some security measures to ensure homeowners’ safety: they run background checks on the lawn service providers on any criminal activities, ensure they got proper equipments, talk to their previous customers and meet up with them person. They also avail to potential customers, the individual vendor’s past works and ratings given by past customers.

Clayton’s journey to starting GreenPal startup began when he was just 12 years old, when he was taught how to properly mow the neighbor’s lawn by his father. He moved up to mowing 100 yards per week by the time he cleared high school. By the age of 25, he has established his own business with about 70 employees. His business later became a commercial landscaper company, called Peach Tree Inc. with about 125 employees on the payroll and generating annual revenue of $7 million at the time he sold it in 2013.

Felix Omondi

Kenyan citizen with a passion for writing for as long as I can remember. In my spare time, I like to blog and read up on trends that's happening around the world.

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