Innov8tiv’s Social Media Week Panelist: Jacqueline Nwobu, Co-Founder Munaluchi Bridal Magazine
Munaluchi Bridal Magazine is an African-inspired bridal magazine that has been captivating readers across the US, Africa and the rest of the world. Naturally it had to be picked up by the Innov8tiv Magazine’s radar quite soon. The Munaluchi Bridal Magazine captivates its readers due to the fact that it addresses the needs of women of color who are driven by a sense of African style and culture. Its content covers key areas important to women of color bridal events such as the reception décor, bridal fashion and real life weddings with an African theme. The magazine’s name Munaluchi comes from two African names (One Ethiopian and one Nigerian) which when put together means, “Beautiful Work of God”.
The Munaluchi Bridal Magazine particularly addresses the style, tastes, preference, temperament and fashion that are unique to the women of color. This type of magazine has been long overdue given the fact that the mainstream glossies dealing with bridal fair cannot satisfy this particular needs of women of color niche. Jacqueline Nwobu, the Publisher/Editor-In-Chief of Munaluchi says, “Munaluchi Bridal is a niche magazine with a worldwide audience. The target market includes African/Black Females between the ages of 18-34 in the US and abroad. The publication offers readers the opportunity to easily source wedding professionals in its Diamond Directory, a listing of preferred wedding vendors. It also showcases real life African traditional weddings and the latest designs from top notch African designers. In addition, the magazine introduces “The Pearls of Africa” which encourages honeymoon travel to Africa”.
According to a recent survey conducted in the US, the buying power among the young African consumers is growing 15 times faster compared to the traditional market. Yet this market is more often than not, being overlooked. Hence Munaluchi magazine came up with a bridal magazine that not only targets this overlooked market but also addresses their particular needs in terms of style and culture that are unique to them. Its approach is based on the appreciation of the deep and rich African culture from which the people of color emanates from and to which their sense of style, fashion, tastes, preference and temperament is largely based on.
The latest issue from Munaluchi featured a 65 paged publication of insightful real life weddings that have the wedding theme set to traditional African wedding setup. From the publication you can get a wide variety of tips on makeup, engagement rings, cakes, wedding events and honeymoon locations. Munaluchi Bride Magazine also has a sound advice regarding the “I Do’s of Finance”. This magazine definitely gets Innov8tiv’s stamps of approval due to its insightful read: you get a eye-full visual of attractive couture bridal gowns, “handsome” tuxes for your hubby-to-be and last but not least you get helpful how-to’s information to make your nuptial contract as smooth as possible. The magazine also intends to make Africa, a top destination for honeymoon makers, by showcasing some of its best honeymoon beaches, resorts and hotels.
You can get your copy of the Munaluchi Magazine at Shoprite, Borders, Barnes N Noble, Target, HEB, Kmart, Safeway and Walgreens stores across the United States. Their first publication went on sale on the 5th of January 2010, and by 21st the same month, they had sold more than 8500 copies. Since its launch it has received numerous recognitions as outlined in their Press Center.