There is no doubt in anyone’s mind that New York is where to be when it comes to outdoor advertising. With over 8 million people residing inside the city, plus about 66 million tourists a year, the market is definitely prime for anyone trying to grow their business to national recognition.
New York is a city that is basically built for small businesses. With approximately 215,000 small businesses there is definitely a stark need for marketing and advertising opportunities. With the demand comes the supply. In light of the massive population of businesses and people, there are plenty of outlets for businesses to get their name out there. Among those many outlets is outdoor advertising.
Outdoor advertising is a crucial part of any business. Also known as out-of-home advertising, outdoor advertising has the main purpose of reaching people while they are, of course, outside of their homes which is where most people spend the greater majority of their time.
New York’s population is extensive, to say the least. This obviously makes it a hub for advertisement. Businesses want their ad to reach as many people as possible through the clutter of their busy lives. In an effort to do this, they have moved to using outdoor advertising in New York.
Read on to learn more about how New York is the capital of outdoor advertising strategies.
Not Just Times Square
New York is obviously full of residents and tourists walking around. So with that comes the desire to place ads where they are going to be most seen. Obviously Times Square is a good example of outdoor advertising. You can hardly look in any direction without seeing some sort of ad on a building, trashcan, car, bus, or bench. Getting an ad in Times Square would obviously be very beneficial to getting your brand out in front of people. However, it is by no means the only way to capitalize on outdoor advertising in New York.
New York Transit Advertising
New York has a lot of public transportation, and there are a lot of people using it pretty much at all times of the day. If you want to get your ad in front of a massive group of diverse people, then transit is a great way to go. Transit ads can include ads on top of taxis or on the side of buses. They can also be found in airports and subway terminals, as well as park benches and mobile billboards. With more than 15,000 cost-effective advertising options, transit ads have a median that is north of 20 billion impressions during a four-week long campaign. So because the people of New York have such a need for the use of its public transportation, it makes the city the perfect hub for transit advertising.
New York is the perfect place to capitalize on billboard ads. They have billboards everywhere, and there’s constantly people walking, driving, and riding around looking at them. There are more than 2,000 different billboard locations that reach a median of over 2 billion people per four-week campaign. With its vast reach and its cost-effective pricing, New York billboards have become one of the best forms of advertising New York has to offer.
Variety Holds Interest
One major thing that New York has is variety in the different platforms of their outdoor advertising. In cities with less forms of transportation and less rotation of tourism, there are not many opportunities for a wide variety of outdoor ad placement. However with New York, this is obviously not the case. Because of their population and attraction to tourism, the city is able to host ads pretty much anywhere and everywhere while being confident that there will always be people in the area of those ad locations. With this knowledge they learned to utilize variety in ad platforms. Within a two block span of the city you could find a bench ad, an ad on the side of a bus, a digital billboard, an airborne ad, etc… There are always going to be people there to witness them.
New York is clearly the capital for outdoor advertising strategies because of its population and ad variety. If you’re looking to grow your business or get your name out there, but aren’t quite sure what the best way to invest in advertising is, then outdoor advertising in New York is a great way to start.