Kenya is home to some of the most committed soccer fans in the world; especially, fans of football clubs playing in the English Premier League (EPL). Something that has made the South African-owned DStv through its SuperSports package finds a booming business in Kenya.
Well, it appears there is going to be a little competition for DStv (I stress on a little), with the launch of a new free to air sports channel in Kenya, Kwese Free Sports TV. This new channel strategy for breaking into the local market is by enticing viewers with one free Live EPL match every Saturday at 5:00 PM and preview shows before and after the game is over.
As the name Kwese Free Sports TV suggests, this channel will be all free and focusing on sports contents. Other than the EPL, (well, the one match every Saturday), Kwese has also signed up rights to other sports like the National Basketball Association (NBA), National Football League (NFL), Extreme Fighting Championship (EFC), AVIVA Premiership Rugby, and Formula E Championship among others.
All the sports mentioned above will be aired for free to viewers on the Kwese Free Sports TV. The channel is aiming at building an audience of loyal viewers. Thus, they say they are aiming at providing the best of sports viewership on the continent.
The station is also looking for partners such as other broadcasters with whom, it will partner with to form a bigger digital team that will reach further out to viewers in their homes and online. It is also said, Kwese is investing a lot of money towards rights acquisition and content creation. For that reason, it is believed that sometime in the future they will be airing more of the EPL matches for free.
Currently, they have offices in Kenya and are working on setting up a studio as well. They will also be employing a team of staff largely made up of locals to develop local content and talent for its channel. Its monetization strategy is on running advertisements and sub-licensing to other TV stations in due time.
Kwese Free Sports TV was launched yesterday by Econet Media, a sister brand of Liquid Telecom and Econet Wireless; the two subsidiary companies of the Zimbabwe-based Econet Group.