The latest annual research by World Travel and Tourism Council in collaboration with Oxford Economics indicated that Travel & Tourism contributed up to 9.5% of the Global GDP. This study also revealed an upward trajectory in growth, having registered a 3.9% increase in monies spent by 2013 travelers to a projected 4.3 for the year just ended (2014)
Closer home, the Kenyan Tourism Industry maintains the stand as the principal source of foreign exchange as well as one of the main social economic hub, contributing to more than the global Average at 12.1% (WTTC 2013)
A new survey on local, regional and international travel based on a 2014 bookings by Jovago.com reveals Nigeria as the dominating African tourist hub for Kenya while the United Kingdom takes lead in international bookings destined for Kenya.
As the results indicate, with the new wave of development in infrastructure, introduction of new tourism products besides the traditional safari and culture and emergence of new attractions, Kenya is in no doubt aiming for the prize when it comes to Tourism in Africa.
Capital city Nairobi stands undoubtedly as a major business hub as most of the domestic travelers – a whopping 79% – originate from there. Mombasa had 6% of travelers heading for Kenyan destinations while Eldoret takes 3%. The other cities spread across Kenya registered a combined 12%.
Unsurprisingly, Nairobi is the most popular destination for domestic travelers taking in 25% of the total in-bound bookings, Naivasha is also a preferred destination as 21% of the travelers go there. Mombasa and Eldoret are also respectively popular destinations amongst other cities across Kenya.
Our survey shows that the bulk of international travelers to Kenya are from the Nigeria closely followed by the United Kingdom. Travelers from the United States and France rank 3rd and 4th respectively and Uganda comes in 5th.
On the other hand, the most popular destinations for Kenyans are The Netherlands, closely followed by United Arab Emirates. South Africa and the United Kingdom come in 3rdand 4th place respectively and Belgium comes in 5th!
The most remote bookings made to hotels in Kenya spanned from across the world. The Nordic island of Iceland was one of the locations from which bookings to Kenya were made! Remote bookings were also made from Georgia, Afghanistan and Australia but the farthest in air miles was from Melbourne, Australia (11507 kilometers).
Kenya and Tanzania top this list closely followed by Ethiopia, Uganda and Rwanda.
75% of Kenyans travel for business-related purposes while the rest travel for pleasure.
This survey is based on all the travelers who made bookings through jovago.comin 2014
Jovago.com is an online hotel booking service with offices in Nairobi (Kenya), Dakar (Senegal) Lagos-Nigeria and Pakistan. The company is founded by Africa Internet Group and has MTN and Millicom as investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.
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