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Novomatic – leaders in innovation for online casino sites


Novomatic is one of the world’s largest gaming technology companies. Established in 1980, the company reached turnover of 5.1 billion euros in 2019 and has operations in approximately 50 countries around the world, with exports reaching over 75 countries. Initially founded in Austria by Professor Johann Graf, Novomatic began expansion throughout Europe within the first year of business. State of the art slot machine technology was introduced in 1984, followed by revolutionary dual-screen terminals introduced in 1985.

Later the same decade, further expansion and innovation occurred at Novomatic. The fall of the Iron Curtain opened new opportunities for growth into new EU member states, bringing gaming technologies such as “The Legend” American Poker II to new markets. The nineties saw Novomatic enter new countries and new markets, including the development of multiplayer devices and the launch of a series of land casinos. Since the turn of the millennium, the company has achieved exponential growth – opening new outlets, delivering new technologies, being awarded multiple gaming licenses across numerous territories, and launching industry-leading products on a regular basis. More information about some of the top Novomatic online casino sites today can be found on

Virtual reality technologies are a relatively new introduction to the online gambling industry, creating player experiences that recreate those of being in the real-life casinos, yet with the same levels of convenience and accessibility offered by online services. Novomatic are one of the leading providers of virtual reality for online gaming, bringing trending innovations into the arena to allow gamers to interact with one another directly while playing popular games such as poker from the comfort of their own homes.

The gaming leadership of Novomatic was showcased at ICE 2019 in London, bringing together over 20 subsidiaries on a giant stand to demonstrate the powerful new solutions created through synergizing complementary technologies. ICE, formerly known as the International Casinos Exhibition, is the driver of the international gaming industry and acts as a benchmark for international growth. Visitors to ICE 2019 were able to witness the launch of numerous new games, technologies, gaming machines, sports betting systems, interactive systems, and more from industry giants Novomatic. The company typically hosts the largest stand at the exhibition, importing hundreds of gaming terminals and consolidating the position of the company as a market leader.

Throughout company history since 1980, Novomatic has acquired multiple companies and formed numerous subsidiaries. Most notable among these include the acquisition in 2010 of Greentube studio, which facilitated expansion into the online gaming industry. Greentube later further expanded online presence with the 2015 acquisition of Bluebat Games studio. In 2018, a 52% stake in Ainsworth Game Technologies was acquired by Novomatic, cementing the presence of the brand in Australia.

One of the most recent innovations to enter the Novomatic portfolio was the Panthera series of gaming machines. Launched in 2018, the Panthera range offers a sleek design featuring two full HD LCD screens of 27 inches for clear viewing, with LED backlight and PCAP-touch equipped on the lower screen. A high-performance sound system is fully integrated and there are various button panel layouts and player interfaces to choose from. Over a hundred slots games are available for the Panthera cabinet, including Book of Atlantis, Fruits of Fortune, Power Stars, and Ultra Gems.

Mansion casinos by Novomatic have been ranked the number one online casino, offering a £200 welcome bonus and over 400 real money games to choose from. The Mansion portfolio of brands includes three individual online casinos –, Slots Heaven, and – alongside the latest addition, Mansion Bet, which combines popular casino games with an online sportsbook.

Betway Casino is another top-ranked online casino powered by Novomatic, offering new members a welcome bonus of up to £250. Betway offers players a range of live dealer casino games alongside a comprehensive selection of popular favorites and new variations of table games and slots games, including games optimized for mobile.

2019 marked the 40th year of existence for Novomatic. The company started the year slowly, with a slight dip in expected profits, but a strong second half of the year consolidated the position of Novomatic as an industry leader. This came about despite changes to regulations in core markets such as Germany, leaving the company on track to announce profits of $5.6 billion. Novomatic employs more than 30,000 people internationally and has around 220 subsidiaries included in the balance sheet and involvement in some way with as many as 350 companies. There are around 230,000 individual video lottery terminals and gaming machines owned by Novomatic in operation around the world.

Over the next few years, Novomatic has plans to further consolidate its core operations while branching out into the sportsbook sector, with ambitions to make large inroads into the relatively new US sportsbook market. Novomatic is also working on helping gambling houses adapt to the introduction of innovative new technologies such as biometrics for more secure payment systems.

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