As far as the African market in concerned, Truecaller a caller ID and a dialer, has recorded over 200% growth in daily impression over the last six months. The main markets in Africa where the app is commonly used include Kenya, Nigeria, Egypt, South Africa, Morocco, and Ghana.
Nigeria, in particular, has over 5 million impressions per day, with Egypt recording the highest with 15 million. There is no doubt that Truecaller has a foothold in the African market (with over 40 million users across the continent), and now thanks to its constant innovation, the app has now opened to advertisers on the continent.
Truecaller has announced the launch of Truecaller Ads in Africa, allowing brands in Africa to also take advantage of the platform. The company is confident that their unique ad solutions will be beneficial to advertisers across the continent. Already, global brands like Huawei, Lipton, Motorola, and Sony have tried and recorded success by advertising on the platform.