Recap of Lamudi’s 1-Year Anniversary Celebrations Held In Westlands, Nairobi
Kenya’s fast-growing property portal, Lamudi marked its first anniversary last night at a colorful event in Westlands, Nairobi. The event was attended by key stakeholders in the Kenyan real estate market, who came to applaud Lamudi for its innovative initiative of putting up an online platform for real estate marketing.
Lamudi has been holding the leading position within key regions in real estate marketing, as the competition for the online property space intensifies. Currently, the platform can boast of over 670,000 listings for buy and rent properties in 28 different countries across the globe. In just the period between April to September 2014, Lamudi registered 116% growth in property listings on its website.
“Our goal from the very beginning has been to deliver a high-quality property portal in markets where searching for real estate online is a relatively new phenomenon. In all those markets we want to establish Lamudi as the market leader,” said Aneesa Arshad, the CEO of Lamudi East and Southern Africa.
Lamudi Kenya MD, Dan Karua added, “House-hunters in these regions should not be overlooked; as the internet becomes widespread, they are seeking out the same services that are already commonplace in more established markets.
Lamudi is innovative because we tackle markets that other property portals have so far ignored. We expect Lamudi’s growth spurt to continue for the remainder of 2014, and beyond. It is for this reason that we believe our products has resonated so strongly with property-seekers around the world.”
To mark its one-year anniversary, Lamudi gave awards to some of the companies doing property listings on its sites. The criteria chosen by Lamudi for awarding these companies, was based on the company’s quality of customers service, keeping their accounts regularly updated and consistency in paying clients among other considerations. The companies that walked away with the awards are:
*Financial & Property Consulting Limited – won the Best Medium Estate Agency 2014.
*Simkar Enterprises – won the Best Large Agency 2014.
*Optiven Limited – won the Best Estate Developer.
Innov8tiv was invited to attend the event, and I took the pleasure in representing the Innov8tiv team. The following are some of the pictures I took at the event.
Traffic sources on Lamudi.co.ke: Kenya 77%, United States 5%, Germany 3%, United Kingdom 2% and Tanzania 2%.
Property search in Nairobi vs. the rest of Kenya: Nairobi 73% and Rest of Kenya 27%.
Sale versus Rentals: Rent 71% and Sale 29%.
Categories of Searches: Houses 53%, Apartments 38%, Land 7% and Commercial Properties 2%.
Top neighborhood searches (Apartments for rent and sale) in decreasing order of frequency: Westlands, Kilimani, Kileleshwa, Lavington and Parklands.
Most popular neighborhoods for houses for rent: Lavington, Westlands, Kilimani, Karen, Runda and Kileleshwa.
Most popular neighborhoods for houses for sale: Karen, Runda, Westlands, Kileleshwa, Kitusuru and Muthaiga.
Most Popular neighborhoods for land for sale: Karen, Kitengela, Runda, Lavington, Kileleshwa and Gigiri.
Lamudi was founded by a German startup incubator, Rocket Internet back in October, 2013. It has since expanded to 28 countries spanning the Asian, Middle East, Latin America and the African continent.
Under the leadership of Co-Founders Paul Philipp Hermann, Kian Moini and Antonius Salis, the company has now over 400 staff on its payroll, split between its headquarters in Berlin, Germany and local teams in every market.