SanDisk Participates at Africa’s First Ever DISTREE Conference to Expand Product Footprint on the Continent
DISTREE Africa will be held at Kenya’s Safari Park Hotel from 19-21 June
SanDisk, the global leaders in flash memory, will showcase some of its latest products at Africa’s first ever DISTREE in Kenya, which kicks off today. Africa represents one of the biggest opportunities for the flash giant to broaden its market presence and expand its product and distributor footprint.
“DISTREE Africa will create a platform in the African IT channel for unrivalled opportunity and we are excited to be part of it,” said Sreedhar Sreekumar, regional sales manager, Middle East & Africa. “Africa represents a priority market for SanDisk, with strong growth potential. We will showcase our solid lineup of high-quality products and are confident that we will continue our success in this market. We want to capitalize on opportunities and we are executing strategies to boost growth, explore new channels, and provide products that offer a real benefit to African customers.”
SanDisk will also use DISTREE as a platform to highlight its ‘Buy Only Original’ campaign, which started a year ago to encourage the purchase of authentic SanDisk products.
“With 400 participants from 25 countries taking part in DISTREE Africa it is important for us to engage these partners. We made positive strides in 2013 in establishing the brand in key countries across the continent and will now focus on growing our presence further,” continued Sreekumar.
SanDisk Corporation is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk’s innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk’s diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk’s products are used by consumers and enterprise customers around the world.
SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States.