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Creating a quality website is an excellent idea for your business to thrive and attract visitors. However, having a quality website is not enough because you want those visitors to become loyal customers. Therefore, focus on creating a list of email and SMS leads. The best way to do this is with pop-up marketing.
You can capture phone numbers and email addresses with pop-up messages and create leads with email and SMS marketing automation without interfering with the user experience or invading their privacy. Using SMS and email marketing pop-ups is a very powerful tool for attracting customers because you can reach them directly and let them get closer to the information that they are most interested to know about your brand.
Both methods are effective and can bring excellent traffic to your business, increase your sales, and build your lead list. Before you decide on the best way to promote your business, make sure you check all the features both methods have to offer. To get you started, in this article you will find details about these types of marketing.
SMS Marketing Pop-ups
Quick delivery
SMS marketing pop-up messages are quick and efficient, taking only seconds to reach a large number of people. It’s unusual to deliver such a personalized message to an audience in such a short period of time. The speed with which messages are delivered is one of the primary reasons why businesses are using an SMS pop-up strategy.
An SMS pop up should be inventive with effective design, but make sure you always follow the latest rules and create compliant pop-ups. Make sure that the section for the phone number is optional when your visitors fill in the pop-up message. This way, you follow the rules and come across as a very reliable brand. Although an email campaign can be delivered quickly as well, consumers are more likely to read a short message and not a long one.
Creates closer interaction with your target audience
The best way to connect with the world is through our mobile phones. Many companies connect with their target audience exactly through these devices. Text message notifications are simply more personal than other types of notifications. Usually, when we receive a message on our phone, we expect it to be from a close friend or relative.
On the other hand, the emails we receive notify us about promotions or coupons, which are items of information most of us simply mark as read without actually reading them. With SMS or mobile marketing, you create a community of potential customers and send them the most recent information about your brand. Furthermore, you will be able to create better client experiences and assist your brand in gaining a significant number of customers, which is critical when promoting a business.
Email marketing pop-up
Create personalized email pop-ups
One of the most effective methods to build a lead list is by creating personalized email pop-up messages. These pop-ups could be related to the content that a visitor is interacting with. When you discover which content is your most popular one, create special editions of newsletter pop-ups, which will ultimately help you in the creation of personalized email pop-ups.
If a lot of traffic comes from another site, create an email newsletter pop-up, that is personalized for those visitors. You can also create effective pop-ups for visitors from social media platforms. Returning visitors should also be greeted with a “welcome back” message and encouraged to subscribe to your mailing list.
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Use an effective design
Getting users to notice the content within email pop-ups is the most difficult aspect. For one thing, many users are pressed for time. They conduct research to find specific information or products, leaving little time for other activities.
Therefore, if you plan on using email marketing pop-ups, create an effective design for the same. An effective design has the power to draw the attention of your visitors without being too distracting. A slide-in pop-up is a fantastic option. When a slide-in pop-up appears, the rest of your website fades away, making it the focal point.
Final thoughts
Both SMS marketing and email marketing pop-ups are excellent ways to reach a substantial number of people. With SMS marketing, you will quickly get your customers engaged with your services and products.
On the other hand, you can drive a lot of traffic to your website by creating unique and effective email pop-ups and providing your visitors with the information they want to see when they visit. Regardless of the strategy you choose, make sure it represents the true meaning of your brand.