Snapchat Inc., the company behind the popular picture and video sharing social network, has rebranded to Snap Inc. The name change comes against the backdrop of the company’s release of its first hardware, spectacles.
As the company now has more offering other than just the social network app SnapChat. The name change is supposed to reflect the company as one that provides more services beyond just a chatting platform. The messaging app, Snapchat will continue being called as such, it is only the name of the company that changes to Snap Inc from Snapchat Inc.
“When we were just getting started it made sense to make our company Snapchat Inc., because Snapchat was our only product!” said Evan Spiegel, co-founder, and CEO of Snapchat Inc. “Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product, but doesn’t lose the familiarity and fun of our team and brand.”
About the Snap Inc Spectacles
This is the company’s first hardware release and one that prompted the name change. It is a pair of sunglasses but unlike your typical shades, it comes with sturdy frames with a built-in camera. The camera can snap a 10-second video clip from the user’s point of view.
To record a video, the user needs to single tap the spectacles once with their finger, and it will record a 10-second video. The subsequent recordings will be initiated by more taps on the spectacles.
What’s so great with the Snap Spectacles?
Unlike the camera on your smartphone, the Snap Spectacles, first of all, gives you a hands-free video recording. Secondly, and perhaps more importantly, the Spectacles comes with 115-degree-angle recording. Very few camera phones can purport to give users such a wide angle view of recording.
The Spectacles also records circular video; which is more or less how the human vision actually works. Not like the rectangular or square recordings you get from both the conventional cameras and camera phones’ recordings.
“We were walking through the woods, stepping over logs, looking up at the beautiful trees. And when I got the footage back and watched it, I could see my own memory, through my own eyes; it was unbelievable,” Evan to the Wall Street Journal.
“It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”
The Spectacles will start retailing at $130, and it is expected to be released by this fall. However, it will first be limited to certain markets before being released around the world. Snap Inc plans on rolling it out in waves, as it checks of users’ feedback and perhaps tweak its next wave of release with time.
The move of releasing its first photo and video capturing hardware is indeed as well calculated move; as photos and videos are the lifeline of its messaging app Snapchat. This hardware could have a far-reaching positive impact on the social network’s experience on users.