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How #Sochi2014 Does Social [Infographic]

by Shirley Schutt

How #Sochi2014 Does Social [Infographic]

Infographics – one of the best tools for displaying qualitative data in an attractive and easily digestible package. With a week left in Sochi Winter Olympics, the team at Offerpop partnered up with Crimson Hexagon to create a “How Sochi Does Social” infographic.

The purpose of the graphic? To “examine how the games are playing out on social media.” Although #London2012 was determined to be more “social” than Sochi, companies like Clorox and P&G are going full thrust with their social media campaigns and are developing winning strategy and engagement.

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