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Sony Music Entertainment Africa has just announced two state-of-the-art new features – Real Time Earnings and Cash Out – that allow their artists to view and withdraw earnings faster than ever before through the Sony Music Artist Portal.

In these unprecedented times where artists need immediate access to funds, the Real Time Earnings element of the Sony Music Artist Portal is available anytime, anywhere and provides artists with immediate updates about their global earnings and account balances, while also giving them faster insights into their earnings trends.

The Cash Out element gives artists even greater control over their money by providing them with the ability to request a withdrawal of all, or part, of their payable balance, and there are no hidden fees or charges that are incurred when doing so.

The Sony Music Artist Portal allows artists exclusive access to performance data and insights from digital services like Apple Music and Spotify, that are reporting their consumption patterns on a daily basis so the artist gets to know their fanbase from an analytical perspective too.

“The high level of transparency and efficiency in these tools is aimed at making doing business between us clearer, faster, simpler and more direct for our artists and partners and it comes at a time when we all need as much of that as we can get.” says Sean Watson, Managing Director of Sony Music Entertainment Africa.

Sony has also made it easier than ever for their artists to access these functions and data by simply asking them to download the Sony Artist Portal App from either the iOS or Google Play stores.

It’s innovations like these, born out of rapidly advancing technologies, which will ultimately shape the way the music industry does business going forward.

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Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to [email protected]