When you think about the smartphone brand that could have sold the most this year. Chances are, you are going to be thinking along the line of the likes of Google Pixel, Samsung, OnePlus 3T, and the LG V20. Other brands like the Sony Xperia XZ will not be anywhere near your first line of thoughts.
Well, guess what, Sony Xperia XZ was the most popular flagship smartphone of the second half of 2016. A title earned after the misfortunes that befell the Samsung Galaxy Note 7 with the exploding battery saga. Here is an irony, although the Samsung Galaxy Note 7 has been recalled and no longer in supply into the market. There is still more Galaxy Note 7 users than there are users of the LG V20, HTC 10 Evo (Bolt), and the OnePlus 3T.
Now back to the Xperia XZ, according to research done by Aptelligent shows the phone popularity started picking up once the Note 7 was hit by one controversy after the other. As Note 7 popularity graph took a nose-dive, almost at the same time, the Xperia XZ graph started climbing.
How about iPhone 7?
iPhone 7 saw a lower adoption rate, even lower that what the iPhone 6 recorded. It would appear Apple’s devices just don’t sell to the world market as Android-based devices do. The situation is the same even during festival seasons when you expect there to be many festival sales. However, the situation was looking up for iPhone 7 Plus. In what is believed to be mainly attributed to its camera specs, which played a key role in swaying consumers in their selection process.
iOS 10 has been the most stable mobile OS
The research also touched on the consumer experience based on the different mobile operating system. Ironically, the latest Android 7 (Nougat) was rated poorly with consumers citing a lot of system crashes. One may argue that is to be expected given it is the latest Android version in the market and it has not undergone the full debugging to make it fully stable. Well, iOS 10 is the most recent mobile OS from Apple, yet it was rated the most stable mobile operating system.