Spinlet has unveiled its debut original web series; I Go Blow with a screening of the first three episodes at a special edition of its monthly Karaoke Night which held at the upscale restaurant, The Arena in Lagos.
The launch of the web series provided an opportunity for various stakeholders within Nigeria’s music value chain, from OAPs to artistes as well as popular Nollywood stars to relax and unwind in a convivial atmosphere. Some of the personalities who graced the event and also featured in I Go Blow include Tuebi Abidde, popularly known as Tuale of Wazobia 95.1 FM, Ife Salako also referred to as Ifektive of Naija 102.7 FM, radio diva, Omotunde Adebowale, Lolo 1 of Wazobia FM, actress and producer, Judith Audu, MTV Shuga leading man, Emmanuel Ikubese as well as newcomer and lead actor for the series, Segun Dada, also known as Jaygo.
The launch of I Go Blow – a collaborative effort with SMAT Media – showcases Spinlet’s move into wider media distribution, in addition to its core service offerings of promoting and selling music. Interwoven with comedy, the web series explores the issues that real artists face on their path to success. The main character, Xtra Large is a true reflection of many artists and their daily interactions with key stakeholders like radio On Air Personalities who are instrumental in the development of their music careers. Spinlet has also rolled out other original video content, including Lyrically Speaking and The Spindeck Show, targeting music lovers worldwide.
According to Rotimi Fawole, Head Business Development, Spinlet, “Our reason for exploring the web series market is based on the fact that Nigerians – and in fact Africans at large – have a penchant for comedy. It just makes sense to give them something funny with strong didactic elements while providing insights into the various scenarios that confront emerging artists. I Go Blow could not be more apt, as there are scores of artists, who because of desperation are ready to do absolutely anything to get ahead in the industry,” he said. Fawole also said that Spinlet recognizes the importance of supporting upcoming artists and has plans to work with SMAT Media on subsequent productions.
The past eighteen months has seen the Spinlet brand as well as its value offerings evolve rapidly as part of its #SpinletReloaded campaign. From the launch of a new streaming and download service website built specifically with the mobile market in mind and updated features such as the improved user interface and smoother payment options, Africa’s biggest download and streaming platform is ready to do even more for Africa’s stars.