Categories: Business Plans

Startup Branding: How Creative Branding Promotes Recognition

Would you like your company to achieve long-term success?

There are many things business owners try to do to succeed, such as advertising, social media, and blogging, but solid branding is essential to success.

Many people think that branding has to do with a company’s logo. That is true, but there’s much more to branding than that. Branding is what companies use to set tones and their business models with consumers.

Read on to learn about startup branding and how your business can thrive from it.

What Is Branding?

There are two main components to branding: identity and values.

Brand Identity Definition

When a company is starting, it’s best to create an identity for themselves (brand identity). A part of branding is creating an image that allows consumers to recognize you. This comes in the form of logo branding, advertisements, websites, etc.

Your company’s identity should allow consumers to think of something specific when they think of your company. If you make expensive watches, you should push to make your identity known as a luxury watchmaker.

Company Values and Goals

Establishing the values of your company is an important aspect of branding because it lets customers know what you stand for. If your company is notoriously negligent, you won’t be well-received by consumers.

Setting company goals contribute to a company’s branding because it encourages them to progress forward. If your goal is customer satisfaction, you should set out to fulfill their requests and be transparent with them.

How Startup Branding Can Help You

Many companies adopt certain color schemes and logos to make consumers think of them when they see the colors. Some companies use mascots to have a way to connect with consumers.

Take McDonald’s as an example. They are known for their popular yellow and red “M” logo, and they use Ronald McDonald as a mascot to engage children. Part of their identity is providing cheap food in a fun and friendly environment.

Companies like Amazon take a lot of pride in their customer satisfaction. They allow customers to read product reviews, compare prices, and communicate with customer support via live chat, email, and phone.

Having a recognizable and respectable brand will encourage customers to continue working with you, and they’ll be inclined to recommend you to others.

Creative Brand Agencies

Because branding is so important to the success of a business, many agencies have launched to help people with their branding design.

Companies like Falcon Marketing work with businesses to establish themselves on the internet with things like web design, SEO, social media marketing, and more.

Start Branding Today

If your business is lacking the recognition that it deserves, you may have to invest in a solid branding to help your business grow.

Startup branding will allow your business to be recognized by people, making it easier for them to recommend you to friends and family, and establishing what your company is about will let customers know what they’re getting into.

Feel free to browse our website for technology-related articles that can help your business.

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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