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Startups that Shaked Up Online Sports Gambling



Sports betting is not a new phenomenon. In truth, it dates back to horse racing in the nineteenth century in the United States. There is also nothing new about the betting procedure. Bettors place bets with bookmakers, who establish the odds and then payout if the bet is successful. When a bet is unsuccessful, bookmakers keep the gains. It is worth mentioning that nowadays one of the leading countries where sports bettors enjoy the most from the gambling process in Ireland. This country is prominent because of the startup adoptions in the industry, which makes it even more appealing for newbie gamblers. Today, because of the increased demand local people can find the best online casino for Irish players as many online casinos allow players to bet on the sports and get the most out of them. A growing number of businesses are attempting to disrupt the long-established industry by connecting bookies and bettors throughout the country via smartphones.

Mobile sports betting is currently permitted in several countries. As more states express interest in legalizing sports betting, the online sports betting business is anticipated to grow even quicker. It should be stated that the highest paying casino allows individuals to gamble from their smartphones, as the number of people who enjoy mobile gaming expands over time. Startups have one of the leading roles in this process. Startups, among old companies, are some of the significant contributors to developing the sports betting industry. As the number of states that allow online sports betting expands, so does the number of well-known casinos and well-established platforms.

The unequaled simplicity of online gambling — including mobile wagering — not only benefits sports betting app developers, but it also offers up new prospects for eSports, sports social media, and a wide range of analytics tools.

A swarm of new sports betting companies is fighting for a piece of the lucrative pie that will be produced as the sector grows in popularity.

But which companies are having the most significant impact and showing the most promising signs of success in their first few months of operation? Recent reports have shown a few trends.

In the sports betting sector, cryptocurrency and blockchain technologies have been employed to establish trustworthy environments for both bettors and bookmakers. A betting firm based on blockchain technology may relieve some of the historical worries held by people about sports betting in the United States, such as the potential of collusion, money laundering, and tax evasion.

Legalized sports betting is also increasing the demand for live sports content among sports fans. As the sports industry expands at an exponential pace, these entrepreneurs are taking advantage of the many opportunities accessible to them.



Matchbets was founded in 2019 and is one of several firms attempting to disrupt the market. Matchbets, by removing the traditional bookmaker, enables players to bet against one another, so “matching” the wager of another participant. It is now possible to use the service in Canada and the United Kingdom.

Mark Krause, the CEO, and founder of Matchbets has always had a love for sports betting. “But there’s just always something wanting with sports betting,” he concluded in an interview with CNN. When the Supreme Court overturned the federal ban on sports betting in 2018, Krause saw a chance to capitalize on it.

When it comes to gambling, “bettors are always playing against the house, not against one another,” according to Krause. Matchbets, on the other hand, seek to fill the hole left by the traditional betting method. To get the most out of the casinos, players need to improve their casino skills and that’s where the Matchbets shine as it allows its customers to make the gambling or betting process more professional. Matchbets claims that their two percent charge is much less than usual house costs on each wager put on its platform.

You have the opportunity to manually cancel all open accessible Matchbets one hour before the event begins. Whatever occurs, your bet will be handled as a conventional sportsbook wager, and your line will become locked in one hour before the event begins if you do not cancel it.

To guarantee that your bets are matched, search the MATCHBETS tab for all open/available Matchbets. You’ve accepted a wager after your confirmation in your ticket window. It will be unmodifiable after it has been locked.

The Action Network

The Action Network’s mission as a sports media and analytics company is to make its original news and betting tools the go-to companion for traditional sportsbooks. Subscribers get access to several betting services, including odds calculators. To make gambling more social, users may see how many of the more than 100 million bets placed by other players are on a certain option. It is also worth mentioning that the platform gives its customers information about the most fabulous winning stories in the casino industry to boost their motivation to gamble more responsibly and professionally. Since its beginning in 2017, the company has received over $17 million in venture capital financing and has seen tremendous growth. According to the company’s press release, newly registered users on the site climbed by 513 percent year over year during this year’s Super Bowl. On just one day, fans checked The Action Network’s app for 2.4 years in a row.

The subscription fee is as low as $8 per month when paid yearly. Some of the site’s services are also accessible in a limited capacity to free users. This bookmaker also generates money by referring customers to other sportsbooks and receiving a commission.

The Action Network is the industry leader and most trusted source of information and entertainment in the world of sports betting, enhancing the fan’s wagering and entertainment experience.

When it comes to sports betting, no one beats The Action Network. The company mixes premium content with unique tools and in-depth analytics to enable sports fans who have a stake in the game to become better gamblers.

In June of that year, when the Supreme Court overturned the federal restriction on sports betting, Action opened its website.

Better Collective purchased the Action Network in May 2021, and it is now a part of that company’s sports betting media business. By delivering a broad range of journalistic content, bookmaker information, data insights, betting advice, iGaming communities, and instructional tools, Better Collective wants to make betting and gaming more pleasant, transparent, and fair.


Other start-ups are siphoning up a large portion of the funding. PickUp was established in 2019 and does not need any money to place a bet. PickUp bets, unlike traditional gambling, are free.

Today’s prizes are sponsored by Bowlero, one of the world’s largest ten-pin bowling companies, but future awards may include Fanatics, a sports apparel brand, and Hyperice, a firm that develops portable massage devices for athletes, according to PickUp’s inventor and CEO Dan Healy.

PickUp’s creator and long-time sports fan, Healy, estimates that there are an estimated 150 million American sports enthusiasts who would not gamble on sports otherwise. Because no money is exchanged, the company is immune from the majority of the restrictions placed on the sports betting industry.

PickUp does not rely on bookmakers to place bets or compute odds. The startup uses artificial intelligence to gather audience opinions on every given athletic event by using public discussions on platforms such as Twitter and news sites. PickUp bets, according to Healy, promote reading since publishers pay for the right to use the data.

According to Healy, his group “taps into the discourse that is taking place in sports communities.”

The organization’s network includes over 100 independent publishers, and “1-3 new publishers are onboarded every day,” according to the company. PickUp receives a commission from other sportsbooks if clients are led to them to place real money bets.

Healy noticed that, despite the corporation’s refusal to give financial details, it is profitable.

The platform is gaining a broader readership in addition to publishers. According to Healy, everyday user acquisition has increased by more than 400 percent year to date, resulting in over a hundred thousand options per month.

A Modern Day Gold Rush

These firms can thrive by innovating in sports betting without the resources that larger sports betting organizations have, but the industry is poised for growth in the foreseeable future.

Because of New York Governor Andrew Cuomo’s recent statement that mobile sports betting will soon be allowed in the state, one of the largest sports betting markets in the country might come up. As a consequence, New Jersey’s annual sports-betting income, which is the highest in the nation, might be reduced. According to a governmental estimate, sports betting raked $66.4 million in New Jersey in only one month in December 2020.

Startups will continue to work on new ways to gamble to capitalize on this growing industry, but each new method of doing things has its own set of obstacles.

Traditional sports betting products must first be accepted and comfortable before innovations can be offered. After that, acquainting customers with the notion of derivative markets and derivative products would be difficult.

The enterprises that can overcome their high entrance costs and gain user acceptability will be rewarded with the ultimate prize in the sportsbook industry: client retention.

Customer engagement and platform retention are two of the most critical elements for any firm to consider.

Other Startups That Influenced Sports Betting

Proof of Toss seeks to transform the betting industry by using blockchain technology. Customers may make wagers gamble on events, and judge game outcomes to compete for TOSS tokens, with the goal of the blockchain-based sports gambling system “setting new norms for the industry.” As a judge on the site, you may be rewarded for your services.

Accredited investors have put $15 million into Unikrn, a sports betting firm, before its public ICO. Unikrn has been recognized as the only fully licensed and regulated eSports gambling platform for more than a year. You’ll be able to participate in raffles, have access to exclusive features, and have a higher chance of winning prizes if you have tokens. The startup intends to raise $100 million via a public ICO to improve its skill-based betting platform.

With the support of the $12 million Series B investment, WinView Inc.’s skill-based smartphone app will be marketed across all major professional sports leagues. WinView’s platform, which uses the catchphrase “Get paid watching sports on TV,” converts viewers into active participants by mixing live TV sports content with mobile apps, skill games, and interactive advertising to provide a new kind of entertainment. Those who correctly predict the result of a game may get monetary awards as well as the chance to interact with other fans and teams.

Wave, a new sports media start-up that just raised $3.3 million in funding backed by digital media pioneer Larry Braitman, is an exciting start-up in the sports betting industry. The company, which was founded in 2017, intends to give sports fans high-quality information on the primary channels they choose. Wave has a lot of room to develop, with 24 million followers, 725 million monthly content views, and 50 million monthly discussions. The organization owns and operates over a hundred social channels that cover a wide range of sports, teams, and personalities.

TAPPP, a new sports streaming platform, customers may now have unique access to premium live sports content, adding fresh vitality to the traditional digital environment. It currently sells pre-paid cards for MLB.TV and NFL Games Pass, the streaming services of Major League Baseball (MLB) and the National Football League (NFL). It is worth noting that the cards are currently accepted by over 5,000 shops, including Walmart and Gamestop. Timely access to exclusive MLB and NFL content may make a huge difference in the platform’s functioning for sophisticated sports bettors. OurCrowd’s ADvantage Fund has invested $5 million in the company to support its long-term goals of expanding its reach and developing new sports media products.

The Betfair Group, headquartered in the United Kingdom, is a worldwide online sport betting corporation. The company’s website offers a diverse range of online sports betting and gambling activities in the UK and overseas. The company’s two sectors are Betfair Excluding US and Betfair US. Consumers may bet against one another on the Betting Exchange by supporting or laying outcomes at prices they establish, and customers can bet directly against Betfair on sporting events in the Sportsbook, a fixed-odds sportsbook. Both are included in its offers. The firm also provides many gaming products, including casino, arcade, and poker games, as well as bingo and exchange games and online horse racing betting services. The company’s annual revenues exceed $462 million. The company’s headquarters are in London, England, and it was founded in the year 2000.

Startups, Sports Betting And The Future

More than half of the states in the United States have allowed some kind of single-game gambling, and Americans legally risked about $3 billion in a single month in October. Stocks having substantial exposure to sports betting have outperformed the market in the middle of a flurry of mergers and acquisitions and partnership agreements.

Aside from presenting very identical menus of betting choices and odds, sportsbooks often provide nearly comparable promotions and incentives.

Product offerings also overlook one of the most important factors driving wagering activity in the United States: the gamers themselves. The majority of sports fans want to wager for the thrill and excitement of it, with friends and family being the most likely impacts on their selections and brand loyalty. Most sports fans want the information to help them make betting decisions, and 86% of those fans want to bet on games while they are watching them.

In other words, by 2023, the sports betting industry will be starved for innovation, which its market leaders will be unable to offer. But, thankfully, robust sports betting startups and venture capital ecosystems are filling the space for operators willing to wait until the proper ideas attain product-market fit before obtaining additional features via acquisition.

Acquiring clients is very expensive and resource-intensive, with no guarantee of long-term retention that supports predicted LTV/CAC ratios. Optimization of the user funnel and customer education

The business in the nations places a major emphasis on the social side of sports betting, with organizations like Barstool Sports using the “smack talk culture” in creative and lucrative ways. Even though PASPA was repealed two years ago, the AGA discovered that 76% of NFL bettors still make their bets in a social context, such as pools and contests, or with close friends and family members. However, traditional items do not meet these requirements.

Non-linear competition for viewers and attention has increased in the sports, media, and entertainment sectors, where content and media are seamlessly interwoven into the offering. Media platforms and sports betting companies are seeking the most economical and scalable methods to monetize their content and goods.

Team and venue technology solutions – Professional sports teams and venues are searching for methods to gain both directly and indirectly from the increased interest in their events that sports betting generates. In addition, especially in the aftermath of COVID, sports organizations are increasingly focusing on fan interaction across several channels. Many teams and leagues, as well as broadcasters, have either developed or planned to build their F2P prediction apps.

Sportsbook operators often wish to oversee their whole technology stack, but this might be prohibitively costly or otherwise impractical.  Automated and scalable back-end infrastructure. Because the mass market is reliant on a few platform and odds feed providers, early-stage entrepreneurs are primarily monetizing their technological innovation via revenue-sharing agreements.

Micro-betting is a developing trend that makes use of the benefits provided by Machine Learning. The phrase “micro betting” refers to betting on events having short running periods that are easy to follow. Many gamblers and fantasy players bet on whether or not LeBron James will hit his next three-pointer. Individual at-bat outcomes in Major League Baseball games are expected to grow in popularity shortly.

Peer-to-peer wagering is undeniably the way of the future, but there is a very unknown path that connects now to then, whether via regular betting exchanges that are popular globally or through some other route. Even if both jurisdictions permit online gambling, a customer in one state cannot place a wager with a consumer in another state.

Interstate liquidity pools may be conceivable, although it is unclear if consumers will be informed about them. While P2P has boosted DFS, there is still a lot of room for growth in sports betting. Network effects have long been a source of concern for these organizations, but P2P functionality may be part of the answer.

Lottery games are essentially random, with no ability to affect the outcome other than via sheer chance. Lotteries have always had a separate legal position in the United States. Random number generators are often employed to level the playing field and remove the possibility of an unfair advantage. This is especially important given that many DFS players have lately been disillusioned with the amount of prize money going to barely 1-2 percent of participants. Lottery mechanisms are increasingly being used by sportsbook operators since they are a low-risk technique to gain new clients while also decreasing risk and delivering more predictable revenue streams.

“Free-to-play” refers to games and competitions that do not need real money to play or participate in. Obtaining a gaming license is a complicated and costly process, hence many start-ups operate without one.

Because most jurisdictions in the United States still restrict mobile betting, F2P is a feasible alternative to flying to London or Malta. Starting with a free-to-play model allows businesses to acquire consumers before deciding how to effectively monetize their Unique Selling Proposition.

One issue with free-to-play games is that they may be difficult to develop and reward users effectively. Most F2P events have a large viewership, but only a small fraction of the participants get valuable incentives.

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