A business or brand’s visual identity is extremely important, for a variety of reasons. A strong visual identity can make growing or expanding your brand or business that much easier. With that in mind, the exact opposite can also be true if your brand’s identity is weak or lacking.
So, if you own a brand or business, it’s a good idea to invest in your visual identity in 2020. It can help you grow your brand or business, or even get it off the ground if you’re just starting out.
Of course, all of this is much easier said than done, especially if you don’t have much branding experience. And if you aren’t sure what to do, and what not do, you can very easily make a mistake that can put you behind from the start.
So what are some basic branding and visual identity tips and tricks that you can use to help your brand or business stand out? And what are some things you can do to improve your marketing efforts and grab a bigger piece of the market share?
We’ve got the answers to those questions, and more, in this article! Now then, let’s get started!
Understand Your Audience
A great deal of planning goes into creating a strong visual identity for your brand. And when you sit down to begin that planning process, a great place to start is with your audience and their interests in mind.
More specifically, if you can figure out what it is your audience likes, you can more easily create effective branding that gets positive results. A good way to do this is to get multiple people involved in the planning process, as the more voices you have bouncing around ideas, the better.
Tell Your Story in a Creative Way
Believe it or not, every brand or business has a unique story. And by telling that story to your audience, you make it that much easier for people to connect with you.
Your visual identity is a great way to tell that story in a unique and creative way. For example, the restaurant chain Wendy’s does a great job telling their story by using their branding and marketing.
And if you can find a way to do this with your brand or business, everything else will come naturally!
Always Be Consistent
When it comes to branding and creating a visual identity, one of the biggest mistakes that people make is that they aren’t consistent. By not keeping that same visual identity across the board, you make it that much harder to create a memorable and recognizable brand.
So, once you have your visual identity figure out, don’t stray away from. Apply those ideas to everything you do so customers and clients, as well as potential customers and clients, can easily identify you.
Understand the Power of a Good Name
It can’t be overstated how important a good name is for your brand or business. It can make creating a visual identity that much easier, or that much harder, depending on whether or not the name you choose is a good one.
The technology company Apple, for example, has a built-in visual identity thanks to its unique name. And while it may not be easy to come up with something as unique as Apple that hasn’t been done already, keeping this in mind when picking out a name is a good idea.
Already have a name? Don’t really like it? Don’t be afraid to make a change, especially if your brand or business is somewhat new!
Know What Makes a Great Logo
Once you have your name picked out, it’s time to sit down and come up with a great logo for your brand or business. Once again, this is often easier said than done. That’s why it’s not a bad idea to invest in professional graphic design services for your branding needs.
If you’re just starting out, or don’t have the funds for a logo, consider making one yourself using a logo maker app. If you or a friend are creative, you can make something professional and effective for free using apps online.
Understand Why You Need a Website
With the rise of social media websites and applications, many businesses and brand owners don’t believe that they need a website any longer. But, believe it or not, a website in 2020 is not only a good idea, but it’s also an absolute must-have for any business or brand.
A well-made website should be the center of your online presence. It should be a place where potential and existing customers and clients can go to find out more about what you do.
And of course, when they get there, they should see a website that fits your visual identity and works and functions well.
Find Ways to Make Uniforms Stand Out
If your business requires you or your employees to wear uniforms, then this part of the article is especially important. Uniforms are a huge part of your brand’s visual identity. And if you don’t take them seriously, you’re missing out on a chance to really leave a mark with your customers and clients.
By being creative with your uniforms, you can create a look that people associate with your brand or business. This makes standing out and being remembered that much easier, which is the overall goal with any kind of branding or marketing.
Something as simple as a well-designed t-shirt is more than enough to grab people’s attention. So if you think it’s not important, think again, but it’s a very big deal and should be treated as such.
Don’t Forget About Business Cards
Like websites, business cards are another thing that many business and brand owners don’t seem to care about in 2020. But people actually still really enjoy getting business cards, which means you need to invest money into getting some made for your brand or business today.
A pro tip? Consider going the extra mile and getting metal business cards made for your business. Sure, they’re more expensive, but they’re also less likely to be thrown away by potential customers and clients.
Also, don’t forget to use this opportunity to show off your brand identity. A well-designed business card can catch a lot of people’s attention, especially if you leave them lying around in public somewhere.
Consider Getting Promotional Merch
Another clever way to build upon your visual identity, and to market it, is to get promotional merchandise made. This is especially helpful if you have something unique about your brand identity that lends itself to promotional merch.
For example, if you have a clever tag line for your business, and your customers and clients love it, they’ll most likely wear a shirt with that tagline on it. That means you can get really cheap advertising, and make your existing client base happy, which is a win-win.
A great time to give out these items, besides conventions, is after a big purchase or business exchange. People will appreciate the gift, and again, it’s a great way to further establish your branding in your area.
Tips for Creating a Strong Visual Identity
Well, there you have it! That is an in-depth guideline for creating a strong visual identity for your brand or business! So, with these tips and tricks in mind, you should be able to create a visual identity that both your and your customers and clients are sure to love!
Speaking of your customers and clients, them and their expectations is always a great place to start. Because when you create when them in mind, you usually can make something that gets you the best results.
Don’t underestimate the power of a good name and logo. If you’re unhappy with your current name or log, don’t be afraid to change them both, either. This is especially true if your business is somewhat young.
Make sure you have a website and business cards. Even though it’s 2020, and social media websites rule the world, both websites and business cards are still quite important and worth having.
If you have uniforms, don’t be afraid to go a bit differently in an attempt to further your brand’s identity. And promotional merchandise is never a bad idea, either, especially if you’ve got a clever or creative visual identity.
Own a brand or business? Looking for more creative branding and visual identity ideas that you can use? Check out our blog!