JUMIA, the e-commerce leader in Côte d’Ivoire pursues its foray into the fashion industry. Thanks to an exclusive partnership, JUMIA is launching today the first online Woodin store in Côte d’Ivoire. The pioneer of African fashion has chosen to sell its collections on the website. This launch is a strong statement made by the Vlisco Group after the opening in May, of the Uniwax online store on JUMIA.
Woodin’s latest collection, Evasion de Woodin with its polished floral motifs as well as the Woodin’s timeless classic collections such as, Succès, Innovation and So chic, just made their appearance on JUMIA in Côte d’Ivoire. The Vlisco Group, owner of the four textile and fashion brands, Vlisco, Woodin, GTP and Uniwax, just renewed its trust in the ecommerce platform. The new partnership will provide an easy access nationwide to the genuine and fabulous pieces of the Woodin brand.
Commenting on the launch, Nadia Dosh, Head of Fashion at JUMIA Côte d’Ivoire stated “African print fabrics occupy a prominent place in the Ivorian clothing culture, which is why it is essential for us to offer our customers the best brands in Côte d’Ivoire. After Uniwax, we are proud today to launch a brand like Woodin and thus complete our range. Woodin is more than a brand; it is a philosophy, a way of life that reflects the youth, vitality and warmth of the African continent “.
Woodin is dedicated to a young, hip and cool Africa. A brand inspired by the cultural and artistic wealth of the continent. It became the pioneer of African Fashion by combining with utmost beauty, the diversity of traditional African outfits with contemporary trends. A pioneer perceived internationally as a constant source of inspiration and a true symbol of creativity. By bringing Woodin online, JUMIA targets a younger clientele. It creates an easy access to fashion pieces designed to help them display a high level of cultural pride, confidence and class and offers “native dressing” in its most refined and affordable form.
Onwards, fans of African prints can explore the delicacy and expertise of Woodin at through the amazing collections. The newest collection, Evasion de Woodin unveiled this October 1st, embraces the appeal of flowers. Its unique models are teeming with a riot of vintage-inspired greens, deep pinks, reds, creams and blues; available in pieces of six yards. Also available, are the timeless and beautiful classics of the brand: Succès, Innovation, Batik, Illustration, Afrik, Mini maxi, Perle, Célébration, Dream, Ambition, Afrikor, So chic, and Le Bassam. All these remarkable pieces are sold on JUMIA starting at 10 000 FCFA only, with delivery anywhere in the country.
JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.
About Africa Internet Group
Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.