If you’re at all interested in improving your marketing game, you’ll learn pretty quickly that it’s important to get a grasp on creating and releasing quality content on all of your creative avenues, as well as the key aspect of boosting the SEO (search engine optimization) of your project.
Especially if you’re planning on increasing profit through a service or product in a way that is facilitated through eCommerce, you’ll want to make sure that you, your company, and your current key projects are relatively easy for potential customers and future users to find. So how do you do that?
Well, it’s a good idea to get your marketing needs addressed and diagnosed for your business and goals specifically, especially if you’re in a place where you still need to fine-tune your target demographics and key marketing strategies. One of the better people who is able to do this and address your big marketing needs is Kevin Miller.
Why Should I Talk to Kevin Miller?
You should talk to Kevin Miller in particular because he’s really well-experienced in the world of marketing. He knows exactly what you need to do in order to boost the quality of your written content, as well as how to help you improve your project’s SEO so you can rank higher and gain more visibility.
Kevin Miller helped found a fantastic and high-quality content creation company called GR0, which specializes in helping companies boost their SEO rankings. Additionally, it’s a great idea to talk to Kevin Miller through one of his strategizing sessions because he can help you tailor the strategies you want to use just for your company’s particular needs.
Quality Content Helps Lower Bounce Rates on Your Website
It can be incredibly vital to improve the quality of your content, especially on the websites where your project or company get to call home. Why exactly is this the case? There are a number of reasons why this is the case, but one of the key aspects to consider is to lower the bounce rate statistics on your websites as a whole.
By writing and distributing high-quality content — meaning content that is informative, engaging, and easy for a layperson to read and skim through — you can help ensure that potential customers will stay on your website for as long as possible.
By keeping any site visitors from exiting your website too quickly, the more popular search engines will be able to understand that you’ve created content that other people value and consider to be well-written. This will also, in turn, boost the overall rankings of your websites on these search engines.
Boost Your SEO by Adding Target Keywords Naturally
It’s pretty easy to improve your SEO by writing quality content. However, if you want to take a couple of extra steps and help your content rank more highly on different search engines, it doesn’t hurt to go back and add some of your target keywords and phrases during the editing process.
While you’re writing your content in a way that is actually informative and well-researched, you should be doing pretty well in terms of performing SEO best practices anyway. But adding some of those important phrases in post can help your articles and posts pop up earlier in search results.
This is because, during the crawling process, search engines will be able to partially read through your content and find the more common keywords and phrases.
However, it’s important to follow SEO best practices and only add in these keywords and phrases where they make the most sense grammatically and contextually. This is so important because, as was mentioned previously, you want to be able to decrease the bounce rate for your website as much as you can.
Additionally, this improves the overall customer or user experience, or UX, while visitors are visiting you online. A positive reception can only do you well, and a negative reception can cause your site to plummet in the rankings.
Avoid Any and All Keyword Stuffing
When you’re building your high-quality content, it’s essential to include a relatively high volume of the keywords that you want to target, while being informative and also answering questions site visitors might have. However, it’s completely possible to take this a bit too far and reach the point of keyword stuffing.
Keyword stuffing occurs when you are placing keywords in places that they don’t necessarily need to be. While this may temporarily improve the rating of your site, it might not do the same thing in the long-term. It especially won’t be received well by users of your site if the keyword stuffing gets in the way of the content being consumed properly and comfortably.
However, it might also be strange if users see your targeted keywords repeated over and over again in the captions of your photos, in the alternate text for your picture descriptions, or at the bottom of your articles or posts. Being met with this kind of confusion is not good. Why?
Confusion is more than likely going to be associated with a feeling of negativity overall. Additionally, anyone who recognizes the process of keyword stuffing will immediately know that this is what you’re doing.
Further, accessibility practices should be followed pretty strictly. That means that if you decide to keyword stuff in the alt-text of your images, you’re not going to be well-respected in the eyes of those who rely on that alt-text to gain further understanding of your content.
And what’s more, is that some users will want to speed up article load time and decide that they don’t want the images to load. In that case, you’re going to be exposed in a negative way to these other site users as well, as they’ll also be relying on the alt-text you’ve been keyword stuffing.
Put simply, prioritize the user experience on your site, as that will help you improve your search engine rankings in the long-term far better.