The Psychology of Casino Games and How They Make You Spend More

Image Credit: Pexels.com

Lots of people who play casino games at online casinos find it difficult to know when to stop. Not just because playing online casino games is a great deal of fun, but also because we have an almost constant expectation that we are going to win large sums of money from playing our favorite games. But why do we feel like this?

The answer to this question is quite simple. Casinos use a range of psychological tricks that not only encourage players to keep playing their favorite games, but that also give players the impression that they are going to win big. Keep reading below to find out some of the tricks that casinos use to make players spend more money: 

1. Game Design

Most online casino game designers do everything they can to encourage people to spend money playing their games. If we take online slots as an example, many designers have started increasing the number of pay lines on their slots. This gives players the impression that they have a higher chance of winning money on the slot, which in turn encourages people to spend more money on their game. However, while more pay lines might mean more wins by number, it does not always mean more cash.

The good news for players is that there are lots of amazing casinos out there offering their customers a selection of amazing games that have a higher win rate. But how do you find these sites? The answer is quite simple: you need to read casino reviews. This Bonusfinder US review is one example of a great casino review. It not only tells you all about the games available at Caesars casino, but it also tells you about the bonuses they offer.

2. Colors and Lights

One of the main ways that online casinos try to get customers to spend even more money is to disguise losses as wins. They use bright colors and lights to give players the impression that they are winning a game, even if this is not true.

3. Outstanding Sound Design

Even if you are not a regular gambler, there is a good chance that at some point you have witnessed somebody winning the jackpot. When this happens, the atmosphere in a casino changes considerably. Not only is music played to show others that winning the jackpot is possible, but the casino employees also show up to administer the win.

While it can be extremely difficult to represent the atmosphere of a land-based casino online, operators do as much as they can to replicate this experience through the use of sound design. Online casino games, including slot games, are carefully designed to make players feel as if they are playing in a land-based casino.

Sound design is key to how casinos achieve this. For example, if you play a slot game, you are likely to hear a variety of crazy sounds that convince your brain that you are going to win a considerable sum of money. An online slot machine will blast out celebratory sounds when a player gets a winning spin.

However, the sounds played do not change depending on how big the win is. Even if a player’s initial stake is larger than the amount of money won on the spin, the sound will still play. This pushes people to keep playing through positive enforcement.

4. Free Stuff

One way land-based casinos encourage players to spend more money on their games is to offer them free stuff. This includes things like alcohol, free meals, buffets, or point cards. While online casinos are unable to offer their customers free food and drink, they can attract new customers and keep existing customers spending money by offering them a range of bonuses and promotions.

Freebies, such as the ones we have listed above, give players the impression that they are getting something out of playing games, even if they are losing the games they are playing. This encourages them to continue spending money, as the more money they spend, the more rewards and free stuff they are likely to get.

Image Credit: Pexels.com

5. Small Payouts and Near Wins

Casinos will do everything in their power to manipulate players into thinking they have a real shot at winning money. Most online casino games tease players with small payouts and near wins to encourage them to spend more money. Every game manipulates the player to think that a big win is possible.

As you can see from the evidence above, online casinos and casino game developers use a number of psychological tricks to encourage their players to spend more money. Not only do they make their players feel like they are winning, even if they are not, but they also make their players feel like they are playing in a real-life land-based casino. All of this encourages them to spend more time and money in their casino.


Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to info@innov8tiv.com

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