Marketing brands on social media is largely done so that one can get more customers. How this works is that people find you on social media, look at your posts, engage with the page, and then avail of your services or buy your products.
This process is known as converting leads to customers. The main way in which this is done is by creating posts that can encourage more and more people to become customers. This means that your followers or leads undertake the action that you want them to, whether it is to buy a product, visit your website, or sign up for your newsletter.
In this article, we will be discussing the ways in which you can design your post to get more Facebook engagement on Facebook, and eventually get more conversions too.
More engagement starts with wider exposure. One way in which you can boost your popularity in a shorter time than with organic growth is to buy Facebook post likes. You can do this by checking out websites like ViewsExpert.
- Post to your Target Audience
Depending on your brand, products, and services, you need to specify an audience demographic that you will cater to. This helps you to decide how you want to design your post.
To engage your target audience, you need to design your post in a way in which you are directly communicating with them. For example, if your target audience consists of a young crowd aged between 18 and 25, you can create content in the form of memes or GIFs.
Inculcating the latest trends that appeal to your target audience is also recommended. You may even try to start your own trends and become a trendsetter.
Call-to-Action (CTA) buttons refer to links or button placed with ads and regular posts. The CTAs are placed so as to divert viewers to your website or to carry out the necessary action to become a potential customer.
Say you are a clothing brand. You would then place a CTA that links your product’s picture to the online store where one can buy it. Similarly, if your aim is to get people to contact you via Messenger, your CTA would send them there.
Such CTAs help viewers to undertake the right step that brings them a step closer to becoming a customer. It is important that there is a specific action your audience can do to become a customer which is used while creating the CTA.
- Short and Enticing Caption
Captions are meant to convey the intended message to your viewers in a short and concise manner. It helps if your caption is also catchy and effectively advertises your brand and product.
This caption should also encourage people to click on your CTA and become a customer. Use the caption to talk in the way in which your target audience would talk. You must avoid complicated language or use jargons.
Additionally, the caption brings out your brand’s persona. It is important that you maintain the same voice and tone to your captions throughout. It should connect with your audience on a personal level since there is no need to be too formal or professional on Facebook.
- Visually Attractive
Ensure that the media you use is of the highest possible quality. It is wise to use photo-editing software as well as that can help you to apply filters and improve the overall look of your pictures and videos.
Apart from having good quality pictures, it is also important to make them catchy. Use text or animations to make it stand out in your viewers’ feed. As is the case with captions, your pictures and videos should also keep up your brand’s persona and voice in the same way.
You can also maintain themes for templates and play around with that. Try to be uniform yet unique. For example, you could use your brand colors in all your posts. This helps your audience to identify your posts with a single glance.
- Incentives to Engage
Lastly, providing your audience with incentives to engage with your brand is a great way to get them interested. But only promise what you can deliver and the incentive must be believable and reasonable. Otherwise, people will become hesitant to purchase your products or engage with you.
These incentives could be in the form of offers, discounts, giveaways, or even a regular sale.
Using these tips, you can aim to convert maximum viewers into leads, and eventually to customers. You should also aim at creating posts that your followers can also share with their followers. By doing so, you can widen your reach with every post.