To mark International Women’s Day launches new Women-empowerment program in Kenya

Yesterday was International Women’s Day, a special day set aside to celebrate the social, economic, cultural, and political empowerment and achievement by women. The 2019 theme for this auspicious day was #BalanceForBetter and search engine Giant was not left behind in marking the occasion.

In Kenya, Google went further to incept a new program for empowering the women-folk economically. The program, Women Will, is designed to match women with relevant (market-demanded) skills. It does so by matching women with educational materials and mentors.

From helping women across Kenya access digital skills and bringing together women entrepreneurs, Google is keen on developing and supporting programs that help women build skills, get inspired and connect with each other,”

said Farzana Khubchandani, the Google Kenya Marketing Manager.

Around the world, there is a consistency in the gap between men- and women-owned businesses. The International Finance Corporation (IFC) reported that the womenfolks own just 32.2% of certified small and medium enterprises. The menfolk owned 47.9% of the SMEs.

There is clearly a disparity in opportunities for economic empowerment between men and women. And such initiatives by Google and other smaller organizations such as the African Women In Tech (AWIT) conference

are striving to bridge that gap.

Google plans to extend the Women WIll program beyond Kenya, and Brazil, Mexico, India, Japan, and Indonesia are next in the pipeline where the program will launch.

Milicent Atieno

Proud Kenyan Citizen, loving everything Tech related.

Recent Posts

How to Develop a WordPress Theme Using Bootstrap

Image by 200 Degrees from Pixabay It's no secret that computers and laptops have faded…

19 hours ago

Dominate The Local Market: 6 Tips for Small Businesses

Image Credit Indeed, small businesses don't have the same capabilities and resources to compete with…

1 day ago

8 Ways to Transform Your Wellness Routine

Image from Clker Free Vector Images on Pixabay  At the start of the new year,…

2 days ago

Now that Sports Betting is Legal in the USA, Will Online Casinos Follow?

Source: The sports betting craze has spread through the USA like wildfire and there are…

2 days ago

Finding the Right Company for Your Business GRC Solutions

Image Credit: As a business, it is important to consider tools and solutions for…

2 days ago

Why is PPC Important for Digital Marketing Strategies?

Image by GraphicMama-team on Pixabay As the world of digital marketing continues to evolve, so…

2 days ago