The social media space is a buzz of activities. The cardinal rule of marketing dictating funds and efforts follows the crowd; one would be forgiven to think social media platforms are the only endeavours worth any business’s marketing budget. That could not be further from the truth. Email marketing still remains a lethal weapon in any digital marketing arsenal.
Armed with the right tools and strategy, marketing email can prove to be an effective arsenal to bring you that big break. This article will share some pro tips on how to send email marketing with great ROI.
Introduction to Email Marketing
Emailmarketing is not a simple task of composing some paragraphs of texts and hitting the send button. Even worse, regurgitating paragraph after paragraph of texts into prospective clients’ inboxes over and over again. That is a sure way to get your emails spammed. Don’t be a pain in someone’s inbox.
Instead, give them value, and it starts with how you address your email. This article will show you the cutting edge tools propping the most profitable businesses to the top. These tools come in the form of email software that takes the load out of creating an easy digest and user-friendly email—leaving you to focus on putting your best foot forward in those emails.
Why Choosing the Best Email Marketing Service is Important?
The Direct Marketing Association in America revealed that marketing via emails yields 4300% ROI for U.S. businesses. Additionally, this digital marketing route is easier to manage compared to the alternatives. It gives the marketer complete control over who could potentially see your emails. Thus you’re better able to highly personalize the message.
It goes without saying that, like with every marketing campaign, the ability to capture and retain attention is key. For that reason, we encourage the use of highly specialized software able to craft your emails in the right way geared towards having them opened and desired actions taken.
However, you need to be careful. Not all email marketing software are created equal. You don’t want to end up with a lighter pocket and sour taste in your mouth after choosing the wrong software, with fewer features and thus less ROI.
Email Marketing Service Review
A good software that gets the job done must enable you to create highly engaging newsletters; ensuring your emails don’t get spammed. Ideally, it should take out the heavy lifting, by enabling you to interact through a drag and drop mechanism.
It should also enable you to send out mass emails, with each individual email personalized to each recipient. Otherwise known as marketing automation. The software should also segment your contact list into groups. Additionally, it should keep track of the KPIs for all your mail marketing campaigns.
On the above-mentioned fronts, the following emailmarketing automation software checks all the boxes:
* Constant Contact
Constant Contact is currently among the top trending email automation software in the market. A fact that can be attributed to its user-friendliness making it ideal for beginners, and vital features like:
- Contacts
- Email lists
- Marketing Calendar
This email automation software gives each account user access to unlimited emails, tracking and reporting, free image library, social media integration, Facebook ads integration, and Shopify stores integration.
At an extra fee, users also get the Email Plus Accounts, which come with robust features that include:
- Email automation
- Survey & polls features
- Subject line A/B testing
- Online donations
- Coupons
Other standard features include customer support through live chats, phone calls. New users will have a shorter onboarding period since the platform offers online training, which includes a one-on-one session with a human trainer for users in the U.S.
You can start off with their 60-days free trial (which doesn’t require credit-card submission). Afterwhich, you can subscribe to any of their packages with the base version starting at $20/month.
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HubSpot
HubSpot is a big name in the CRM and sending marketing email space. It has plenty of powerful automation features designed to free your time while giving you impressive results. Your interaction with its email builder will be via drag-and-drop movements as you tweak its multiple templates to suit your brand’s image.
HubSpot email is natively integrated into its HubSpot CRM platform, giving you a one-stop-shop to managing your clients on the CRM platform. Some of its top features include:
- Personalized email for each contact – based on country, type of device, membership
- A/B testing
- Drip campaigns
- Marketing automation
- Analytical reports
- Send time optimization
- High email deliverability
HubSpot is particularly popular among small and medium businesses because of its one-stop digital marketing tools. These tools include website builder, CRM, workflow automation, and sales tools among others.
It comes in both freemium and premium versions. The freemium package enables you to send up to 2,000 emails and have unlimited subscribers to your store. The premium package starts at $45/month, but with even advanced features.
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eSputnik
eSputnik uses a data-driven customer re-engagement program, which has led to many small and medium businesses pumping up their sales.
For instance, they have a personalized emailing feature, which tracks the customer’s interaction with the website. Afterwhich, the customer gets a highly personalized email with details on the products with their accessories and complementaries. In a nutshell, the customer gets only the emails on the things that picked their interest.
You might also want to note their ‘Abandoned View’ feature that improves the customer’s shopping pleasure. It does that by letting the customer know the product they viewed is often bought alongside a given complementary or supplementary product. This feature has led to merchants using this email marketing service seeing a 75% drop in abandoned cart cases.
The system automatically generates emails to customers about the items they left abandoned in their carts. Politely encouraging them to complete their check out process.
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ConvertKit
This platform is particularly popular with established marketers, bloggers, and authors. Yes, it is used by professionals but don’t let that scare you; it is quite easy to use for beginners. Also, it is quite powerful as can be drawn from the fact it can segment your target into groups of those interested, and those that have already purchased.
It also has A/B testing, landing page builder, email templates, and smart workflows, among other features. New users will find onboarding onto the ConvertKit platform quite friendly with its extensive online learning material and email support.
Content creators such as bloggers are particularly drawn to ConvertKit because of its paid newsletter feature. That enables them to monetize their content to their subscribers. Very few email software have integrated the ability for you to monetize your products right within the email itself.
This emailing software has a 14-days free trial period. After which you can subscribe to its various packages starting at $29/month/
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AWeber
Rightfully described as a veteran still in action, AWeber has been around since the introduction of email marketing to the general masses. It is still quite popular with small and medium-sized businesses. Also, it has a seamless integration to the major CRM platforms, including WordPress.
You get the popular email automation features right off the box, including A/B testing, AMP emails, subscribers segmentations, and RSS-to-emails features for bloggers’ needs. Users also get a free plan for up to 500 subscribers. Above that, users can subscribe to its various packages that start at $19/month.
Wrapping up
A business’ online presence must be a multi-layered approach on all fronts. Even though it seems most digital marketers are focusing on social media, SEO, and influencer marketing. The approaches mentioned above are quite critical for any business intending to be successful in this digital age. Emailing is not dead, as some would want to think. If anything, email accounts form the labyrinth of all our digital affairs.
