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Top Reasons to Use Motion Graphics in Marketing


Due to the fast-paced technological development and social media popularity, brands today could reach millions of target audiences. Infographics are attractive, yet, they are outshone by motion graphics that take the social platforms by storm.

Shane Perry, small business loan provider from Max Funding notes, “Motion graphics are effective means to create awareness, convey information, and to call the target audience to action.It’s also effective in capturing abstract concepts. It’s also helpful in driving traffic to your site.

People notice details from the shapes, colors, and texts to the photos and music you use in your posts and ads. When effectively utilized, these minor details can influence the audiences’ interest. Motion graphics are often effective because they engage most of our senses.

Before planning for new content of your advertisements and social media posts, here are the top reasons to use motion graphics in marketing that you should take note of:

It Can Interestingly Present Your Products And Services

More compelling posts would engage more audiences. An advantage of motion graphics is their ability to grab the attention of an audience, and keep it.

Most people’s attention span falls statistically to no more than 4 seconds on texts. Brands that use videos have higher conversion rates and improved marketing strategies.

It Creates And Increases Brand Awareness

Several internet users avail themselves products or services from a brand that they are already aware of. You may incorporate your brand in subtle ways – the choice of music, shape, color, and design in the animations.

Due to the number of elements in motion graphics, they also tend to stay longer in the memory of potential customers.

It Boost Engagement Through A Simplified Message

Motion graphics work best in simplifying complex topics and bringing contents into life, all while capturing the audience’s attention.

Most popular with tech and science companies, abstract concepts of technologies are explained well through motion graphics. Some viewers also prefer visuals rather than just reading texts. Anyone knows that a 115-meter tree is tall, but few realize it’s as high as a 38-story building.

Its Cost-effective

Comparatively, motion graphics wouldn’t cost as much as a professional video. Even with simple changes, video edits wouldn’t entail high fees, unlike live actions where actors need to remake a scene.   

As such, you could take advantage of the video craze without shelling out too much. You could be creative even with half of the budget. This would also allow you to try out more combinations of images, music, shapes, etc.

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