Donald Trump, the U.S.A President-elect, says social media has been “tremendous” and “does get the word out.” So if you’re still doubting all these crazes about leveraging social media to market yourself, brand, and business, you could not have a more compelling evidence.
There were very little positive remarks to read about Trump from almost all major mainstream media outlets. But Trump neutralized and triumphed all these negative publicity on social media. 140 characters at a time!
During an interview with CBS’s Lesly Stahl in the 60 Minutes Interview. Trump hailed social media as a “great form of communication” that gave him “a method of fighting back” against all the negative headlines from mainstream media.
— CBS News (@CBSNews) November 12, 2016
Watch the full interview here.
“I’m going to be very restrained, if I use it at all, I’m going to be very restrained. I find it tremendous. It’s a modern form of communication. There should be nothing we should be ashamed of. It’s – it’s where it’s at. I do believe this, I really believe that; the fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, et cetera, I think it helped me win all of these races where they’re spending much more money than I spent. And I won. I think that social media has more power than the money they spent, and I think maybe to a certain extent, I proved that.”
Trump admits he was shocked to win over some states his campaign team thought were impossible for them to win. He notes his social media connections played a key role in winning over such states.
Hate or love the man, one thing you must admit, he has used social media to achieve great success. Politics aside, Trump’s social media activities only goes to prove that when used right, it can be an inexpensive way for getting your name, brand, business out there.