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Universal Music Group to expand Strategic Operations within Africa

by Felix Omondi
Universal Music Group

Significant expansion of live music activity throughout the continent in partnership with Vivendi & CanalOlympia

Universal Music Group (UMG), the world leader in music-based entertainment, today announced a significant expansion in French-speaking Africa, with the launch of a new strategic division within French-speaking Africa markets with a focus on discovering and supporting local music talent in-order to maximize the commercial opportunities for artists and labels throughout French-speaking Africa to reach audiences globally.Universal Music Group to expand Strategic Operations within Africa

The team will be led by experienced music industry executive, artist manager and live promoter, Moussa Soumbounou, who has been appointed as MD, Western Africa effective immediately. Moussa Soumbounou will report to Olivier Nusse, CEO, Universal Music France and operate from a new Universal Music Africa (UMA) office in Abidjan (Côte d’Ivoire) and covering Benin, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo (Brazzaville), Congo (Kinshasa), Côte d’Ivoire, Djibouti, Equatorial Guinea, Gabon, Guinea, Guinea-Bissau, Madagascar, Mali, Niger, Sao Tome and Principe, Senegal, Seychelles and Togo. Recent artist signings to the label include Kiff No Beat and DJ Arafat from Ivory Coast, Toofan from Togo and Locko and Tenor from Cameroon.

Olivier Nusse, CEO, Universal Music France said, “I am delighted to announce the expansion of our strategic operations across Africa under the leadership of Moussa Soumbounou and his team, which will not only help us to discover and release new talent throughout Africa and other French-speaking markets around the world, but will also increase the creative, commercial, digital and live opportunities available for these artists locally, in France and now globally.”

Within French-speaking Africa, the new Universal Music team have also been highly active within the live sector over the past few months, organizing a Pan-African tour for French urban legend Niska, and French tours for African artists including Tenor. Universal Music Group is also working closely in partnership with parent company Vivendi, and several of its divisions including CanalOlympia, Vivendi Village, Canal+ and Havas to support and develop the live music industry ecosystem throughout the continent.

This new division will work in partnership with existing UMG operations including North African territories and alongside key markets across English-speaking Africa that will offer artists comprehensive opportunities throughout the region and provide pan-African talent the best possible launch pad for wider international success.

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