UNIWAX Launches Its Online Boutique On JUMIA in Côte d’Ivoire
UNIWAX, the leader in African print fabric manufacturing in Côte d’Ivoire announces an exceptional partnership with JUMIA Côte d’Ivoire, the first e-commerce website of the country. Starting May 18, UNIWAX awaited new collection as well as new products will be available on JUMIA through an exclusive online shop in shop.
47 years after its creation, UNIWAX initiates a digital revolution. The Ivorian company born in 1968 and which has established itself since then as the undisputed leader in manufacturing African print fabrics, just sealed a partnership with JUMIA Côte d’Ivoire. The two companies intend to work together to create a whole new experience in the industry. The partnership will take form as an online boutique launched the very same day of the introduction of the brand’s new colors and collection.
African fabric lovers will therefore be able to discover and shop brand new trendy colors like Olive, Grey, Sepia and Brown on UNIWAX print fabrics. “UNIWAX is happy to join JUMIA in its strategy to expand e-commerce throughout Côte d’Ivoire and therefore give its users the possibility to shop our products online“, said Jean Louis Menudier UNIWAX Chief Executive Officer.
After its first steps into the digital space in 2011 with the launch of its website, this new partnership is a step further in UNIWAX’s marketing strategy. An online shop dedicated to the renowned WAX African fabric on JUMIA confers the brand with unprecedented coverage: models will be available in a few clicks 24/7 to the 500,000 monthly visitors of the website with the possibility to deliver everywhere in the country within 5 days.
This is a real solution to the geographical gap since it offers consumers the same range of authentic models regardless of their location. Francis Dufay, Managing Director of JUMIA Côte d’Ivoire commented on the partnership saying: “JUMIA is proud to become the exclusive online distributor of UNIWAX. This is a great proof of trust towards our website, and an unprecedented opportunity for our customers across the country“.
The world of UNIWAX will be displayed on JUMIA through the innovative concept of “Shop in Shop”, which allows a great brand to open its online store on JUMIA, easily and with the utmost respect for the brand’s image.
Created in 1968, UNIWAX is the leader of Wax print fabrics in Côte d’Ivoire and West Africa and offer a large and well-furnished range of products. Throughout its well-known Magazine, UNIWAX targets women as well as men by offering them products suitable for every occasion.
UNIWAX’ 4 essential values, elegance, diversity, reliability and African joie de vivre are a token of durability and quality for its products that can be passed on from one generation to another.
JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.
About Africa Internet Group
Africa Internet Group, the leading internet platform in Africa, promotes sustainable online growth that benefits both businesses and consumers. Firmly rooted in Africa’s startup ecosystem, the group provides easy-to-use services and smart solutions across the African internet sector. AIG is invested in furthering regional entrepreneurship and innovation through a passion for Africa, its culture and its people. AIG is the parent group of ten successful and fast-growing companies in more than 30 African countries. Its network of companies includes Carmudi, Easy Taxi, Everjobs, hellofood, Jovago, Jumia, Kaymu, Lamudi, Vendito and Zando.