You are here Home » Featured » Using Tech for Effective Communication as an Entrepreneur

Using Tech for Effective Communication as an Entrepreneur


Pixabay CC0 License

For an entrepreneur, effective communication is absolutely fundamental to professional success in and of itself.

It’s one thing to have a good service or product on offer – but you could have the best product or service in the world, and it wouldn’t be likely to lead to much if any professional success if you weren’t able to properly communicate the benefits of that product or service to your prospective customers.

Today, more and more entrepreneurs are working solo from home, or with small mobile teams, and so it’s more important than ever before to ensure that good communication – both in terms of marketing, and in terms of internal communication among different employees and team members – is as efficient and well-managed as possible.

Fortunately, there is now a huge range of different tech-driven solutions out there that can help solo entrepreneurs and small teams to communicate more effectively, both with prospective customers, and also with contractors, remote workers, and more.

Here are just a handful of tips for using tech to facilitate and aid effective communication as an entrepreneur.

Utilize tools and services that help you to localize content

Have you ever seen content that was translated from one language to another, or adapted from one culture or region to another, where the translation was outright bad?

Ultimately, there is a world of difference between literally translating some form of professional communication, or a marketing campaign, and actually conveying and effectively communicating the heart of that message or campaign in a way that resonates with a different audience.

Subtitling services are just one example of the type of service that can help to properly “localize” communications, as opposed to leaving them generic and clumsy, and this can be extremely powerful when it comes to extending the reach of your business and helping you to resonate with a broader range of people.

Properly localizing content essentially involves not only creating a direct translation but also helping to convey the underlying message in a way that is regionally appropriate, while also avoiding excess wordiness via things like poorly managed subtitling.

With good localization, you’ll be able to maintain things like the humor in your communications, and will be able to properly use local idioms and colloquialisms to make your communications more natural.

Communicate through multiple channels, including video

There is a huge range of different channels of communication available today to the average entrepreneur, ranging all the way from website landing page copy, to videos, podcasts, and various aspects of graphic design.

All of these different channels have particular strengths, and as many of them as possible should be employed by any entrepreneur who wants to maximize the degree to which they are able to effectively communicate with a wide audience.

Some people naturally tend to be more interested in reading compelling prose on a company’s website and looking at the “fine print,” so to speak.

Many other people will be far more gripped – at least initially – by effective visual marketing, such as in the form of sleek newsletters, and modern and responsive web design.

Still, others will feel that they develop a much greater sense of rapport with you and your business when they watch a video featuring members of the team explaining different features of how your product or service works.

To optimize effective communication, you should use as many of these different channels as possible – and it’s a testament to the ongoing technological sophistication of the modern world that it is now increasingly straightforward for even solo entrepreneurs to begin making forays into things like video production.

Video, in particular, is likely to be quite beneficial for many different businesses, because individuals naturally tend to experience a greater degree of empathy when they are seeing someone speaking to them directly.

Gather customer feedback with automated forms and more

Properly collecting customer feedback can be very important when it comes to ensuring that you are able to optimize and develop your business over time, as well as focusing on particular pain points that need to be addressed.

For the most part, businesses that are responsive to customer feedback, and are always on the lookout for ways to improve their services and products in line with that customer feedback, tend to be the ones that thrive.

On the other hand, businesses that completely disregard customer feedback and “go it solo,” are by definition out of touch, and tend to falter over time.

Today, there are various online forms and other data collections tools and programs out there that can be easily integrated into newsletters and websites and can help you to aggregate and assess customer feedback and data in a range of different ways.

Make use of video conferencing and chat tools to manage a location-independent team effectively

Increasingly, ambitious professionals around the world – especially in more tech-focus sectors – are working remotely, as part of location-independent teams.

There are various benefits to running a location-independent team, or at least, a team that can operate independent of location, from time to time.

For one thing, it may help you to bring more talent on board at a lower cost. It may also help different members of the team to properly balance their time and schedules more efficiently.

Ultimately, though, good communication is essential for managing a remote-working team.

This is where you should make use of leading apps and programs which help to facilitate smooth and effective communication between different team members remotely, in addition to task and project management services that clearly indicate which team members are working on a given task or project at any one time.

These sorts of efficient communication tools can help to ensure that people don’t end up stepping on each others’ toes when working on a project together, and it can also make it easier to get quick and effective feedback on a number of different topics, on the go.

Trying to effectively run a remote-working team without these communication-facilitating tools, however, can be like herding cats.

You may also like