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Using Technology to Keep Your Real Estate Clients Happy


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So you’ve chosen real estate as a career, likely because you enjoy the freedom of being your own boss, the potential for high income, and the incredible feeling you get when you make your clients smile. Those smiles inevitably lead to your success as a real estate agent, and it’s essential to improve on your relationships with your clients to skyrocket your business into the stratosphere. Here are some tips for doing just that.

Make Regular Communication a Necessity – Use Software

Regardless of how quick the process of buying/selling takes, you should always keep in contact with your customers at all times. Software is the most efficient way to check when you last communicated with a client, and what stage of the process a transaction is currently at.

For example, transaction coordinator software, like this one, aids the process of coordination, client communication and automates certain tasks and reminders. Ultimately, If you have less to do on the business end, you’ll have more time for your clients.

Have a Separ  ate Phone Line for Customer Service Matters

Having a phone line specifically for clients can help you separate your personal life from your professional one. Speaking on the phone is usually a better way to establish a connection with your clients because there is less nuance than there would be through a text message. Use this time to get to know your customers on a personal level.

You should treat your clients like people and not a transaction. Get to know them – their lifestyle, their family, and build legitimate trust. Ask them about their lives and make things less about business. Not only will this make your clients happy, but it will make it easier for you to pick out a home in a neighborhood they would more than likely enjoy.

For More Business Matters – Send Emails

Use email to check in with your customers while being less overbearing to them then phone calls or a text message. A phone call or text message implies this quickness that the client may not be ready for, but emails provide that buffer between a stressful process. However, even if your clients are slow to respond – you should always be quick.

Making yourself available to your customers is crucial because they’ll have tons of questions that you may not have answered while speaking to them over the phone. Or maybe they were just too shy to ask! Don’t let a week go by without sending an e-mail, even if you have no new information to provide. It’s always nice to check-in and show you care.

Social Media Marketing – Your Time is Their Time

Active listening is key to making a customer feel heard, which means you need to be present and listen at all times. This can be done effectively on social media because all of your customers can speak to you directly through your DMs or comments. While at the same time, use social media marketing to gain the attention of new interested clients.

However, don’t make the mistake of forgetting about your older, more loyal clients! Help your customers feel like they’re important by replying promptly to comments and requests. Regardless of how busy you are, be sure to always update your clients with listings, new information in a way that doesn’t feel rushed.

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