What Does The Future Of 3D Rendering And Visualization Look Like?

Whether you are an architect or a gamer, there is a good chance that you’ve noticed the breakneck speed at which 3D technologies are taking off. Heck, 3D graphics that were considered more than cutting edge just a few years ago are now quickly becoming outdated and cheesy. This is because 3D technology not only provides aesthetically pleasing looks, but it provides a whole plethora of other benefits as well. That being said, getting to and stay at the forefront of the 3D graphic design world is by no means easy. Getting in on the ground floor can be difficult enough for some, but making it to the top and staying, that a whole different story.

That aside, there is no denying that there are a lot of companies taking advantage of 3D technology these days. They are doing great things with it, which is paving the way for even greater things in the future. Where could 3D rendering and visualization technology end up in the future with its already ever-growing popularity?

Rendering For The Architect

For architects, the building process used to not only be immensely time-consuming, but it used to be painstaking as well. It used to take physical drawings and models to replicate buildings and other structures. 3D graphics have completely changed all this. It has virtually already streamlined the industry into a more productive and efficient market. From this point, it is only safe to assume that 3D computer graphics will only become more and more intertwined with the 3D printing technologies that are also growing ever so popular. Relying on a rendering

companyis of utmost importance for building and architectural designers.

That being said, the co-development of these technologies will be important to more than just the architect. Investors, manufacturing professionals, graphic artists, and a whole slew of other industries will be able to extensively use both of these technologies. The manufacturing industry will be able to utilize the technologies to rapidly prototype and produce models as well as usable parts without having to wait for them to be built through traditional channels.

3D Technologies In Marketing

When 3D technologies first hit the market they were out of the reach of most business people. By the early 2000s, the price started coming down and this is when the advantages of the technology really started becoming more and more noticeable in the marketing industry. Marketing is more than important to any business and given that the business world is more competitive than ever, one must always be on top of its marketing game. This is where 3d viewer technologies and programs come in handy. Such technologies allow companies to showcase their products in an entirely new light. Customers will not only be able to interact with products online these days, but they will be able to customize them, changing appearances, colors, and designs.

This technology almost makes e-commerce shoppers feel as if they are shopping in physical brick and mortar stores when shopping online today. It only goes to imagine that marketers will be able to utilize this technology to give potential customers an even more immersive sales and shopping experience. They might even be able to combine the technology with rapid prototyping to allow customers to create display models right before their eyes.

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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