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WhatsApp Business Desktop and Web apps add richer features for Businesses to interact with Customers

by Milicent Atieno
whatsapp business

It’s been a year since WhatsApp launched a standalone app designed for small businesses to interact with their customers. Dubbed WhatsApp Business, the app is reported to now boast of at least five million business users.

Now, the Facebook-own instant messaging app is adding more features that will enable businesses to better interact with their customers. These new features have been available on mobile, and the company is simply now porting them to the desktop and web app versions of WhatsApp. These new features are:

A new tool to organize and filter charts.

A new tool that quickly replies to customer’ inquiries

Quick Replies

The new Quick Replies tool, as it is called, enables businesses to respond to the most common customers’ queries with pre-written replies. It is more or less like what Facebook has on its Messenger service called Saved Replies that enabled businesses to respond to messages sent by customers on their Facebook Pages.

A customer reaching out to a business via WhatsApp can trigger the quick replies by clicking the ‘/’ button on their keyboard. The Quick Replies feature joins other boatloads of features designed for WhatsApp Business including automated greetings that come up when a customer first pings a business WhatsApp number.

WhatsApp Business also has away messages that let the business let customers know that they can immediately respond to their inquiries since they are currently closed, and gives them the time they’re likely to be open and respond to the messages.

Labels and Chat List Filters

The other new feature on WhatsApp Business are labels and chat list filters. Labels enable businesses to organize contacts using labels, while chat list enables them to categorize the contacts. They can be categorized as either unread messages, groups, and broadcast lists.whatsapp business

Both Quick Replies and Labels and Chat List filters were previously only available on the mobile app. With their introduction on both the desktop and web app, WhatsApp is making Customer Relationship Management (CRM) for businesses much easier.

I think you will agree with me, typing on a full keyboard on a computer is much easier and faster than tapping on the on-screen keyboard on most smartphones and tablets. With more of the features available on the mobile app being availed on the desktop and web app of WhatsApp Business. Business owners now don’t have to deal with the inconvenience of turn to their smartphone every now and then, they can just do virtually everything from their computer.

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