So much for freemium; remember when WhatsApp was a paid service? Then it got bought by Facebook and months later they announced they are dropping their $0.99 subscription fee. Well, there is nothing that is really free in this world, is there? WhatsApp now wants to be a data harvesting farm for Advertisement giant Facebook. Guess who are the cattle in this ‘farm,’ it’s you!
“By coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp,” writes WhatsApp on its blog page.
“Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”
To what extent will WhatsApp Share your Data?
The data on you (WhatsApp user) that will be shared will include your phone number; the one you use to verify your account. It will also include information about the last time you used the app.
How you can opt out of WhatsApp sharing your data with Facebook
If you do not wish your WhatsApp activity be data mined by Facebook, uncheck that box or toggles its control.