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Where to Find Content Ideas: Top 10 Techniques



Success for your online business is tied to high-value content that visitors will love to read often. Great content helps improve ranking on search engines, pull more traffic, improve user experience, and convert visitors to customers. For the content to be effective, it must consistently add value to visitors.

Content creators contribute in a big way to producing valuable content, but sometimes they run out of ideas. The internet is full of places you can find excellent ideas for creating fresh and attractive content to help keep your visitors engaged and pull more business.

Search Google

Daily, people search Google for various purposes and they look for specific answers. During their search process, they use specific keywords and Google uses its algorithms to search millions of websites and provide the most unique results.

If you want to write quality content about something such as automotive companies in the USA, type the search words and hit the enter button. Google will show pages according to rank and there will be another section that shows what else people have asked about that topic or word. Pick the best ideas and create new ones from their inspiration.

Your effort to create the most attractive website content should never fade away due to a lack of content ideas. Refresh your creativity by writing down every new idea you get while you write or when you visit a search engine, social media, and other places online. Anytime you create unique content, do not let it fail to pass the ranking test just because you forgot to scan it for plagiarism. Here’s the link to Fixgerald to help you publish original content always. Use it every time you write new content or after recreating your old content.

Search titles from podcasts

Businesses and individuals post podcasts daily and they can be a great source of inspiration for your content titles and information. It’s much easier to use your phone to search for podcasts that are in line with your niche. Go to the episodes list and scan it to display a long list of the most recent podcasts.

Scroll through the titles and the brief information below each. When you get a title that impresses you, zoom it out and read the brief information or listen to sections of the podcast for further inspiration.

Prepare several topics in advance

You could be publishing four blogs in a week or just a few each month. You can easily run out of ideas if you wait until the day you want to write your content and you might get late to write as you search for ideas.

Save time by creating topic ideas in advance, probably at the beginning of each month. If you need about 20 topics every month, prepare at least 30-40 topics in advance. When it’s time to write, you will go back to your list and pick the most relevant.


Ask for suggestions 

Your audience reads your content while it’s still fresh every time you publish it. They understand your writing style and the topics you cover. Every time you post fresh content, include a note at the bottom and ask them if they have any topics they would like you to write about. You will be amazed by the enormous amount of topic suggestions you will get from them. Scan through them and keep writing even as more suggestions come through.

Analyze your top-performing topics and recreate them

Some topics will perform superbly well while others will underperform. Most social media platforms have features that give you analytics so that you can click against each published content and see the number of views, reads, reposts, likes, comments, etc. If a certain content performed very well, find out why and get away to recreate it.

Be active on discussion platforms

Some platforms like Reddit provide a place for users to ask any question they want and another user gives feedback or answers. Most of the answers given are professional and can be used as ideas for great content.

When you lack ideas, post a question and you will get several suggestions from other users. If you have no question to post, read the questions and answers that are related to your niche or answer other users’ questions and you will get ideas.

Read reviews and feedback from your audience

The reviews and feedback you get from your audience are very important and you should never ignore them. They write about their experience with your products or content while others make suggestions about the products and content. Take time to read the reviews and feedback because they could have the exact content idea you are looking for.

Read what is trending online

The internet is full of trending content, starting with Google, other search engines, social media, news media, TV, magazines, etc. If, for example, you open Google or your social media account, you will see on the right or left-hand side a topic written trending. Click on it to open the most trending content and you might find great ideas from there.

Use topic search tools

Technology has created different types of tools and some can be used to search for the best topics for your content. Download the tool or use it online by typing a word or a general topic in your niche. The tool will bring hundreds of topic suggestions and you can pick the one that you find most relevant.

Check what your competitors are writing

Your competitors create fresh content all the time, just like you do and it is likely that when you are out of ideas, they are still creating because their ideas bank is full. To help you gather more interesting data, you can use online insight tools to help you check where they are posting, engagement level, and total posts. From their content, you can get a lot of ideas to last you for another week or month.


High-quality content acts like the backbone that sustains your website by attracting big traffic daily. You should consistently supply fresh content to your website to keep your audience engaged. At one time or another, it is normal to run out of ideas but there are many places you can visit and get inspiring ideas. Visit Google, ask your audience, join a discussion site, check social media and podcast titles, just to mention a few.

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