Why is Twitter Popular for Business?

Have you ever wondered why there are so many businesses on Twitter these days? Do you have a business and want to know how Twitter can help you?

Twitter is a social media platform that has seen rapid growth in the past few years, despite being quite old. With over 300 million active monthly users, Twitter makes it easy for people to share almost anything they want with anyone else on earth. Although it might not be the most popular, it is still up there in the top few.

If you are an individual or a business looking to grow your following, Twitter has so many different options available to you. There are also growth services such as Twesocial to buy Twitter followers, making this platform a great one for growth. With such a large audience, there is no shortage of potential customers, and even better, you get to create more personable and relationships with influencers who have a big following. If you want to know how Twitter can help your business grow, here are a few ways.

Targeted Advertising              

When it comes to using Twitter as a business, there are so many different reasons as to why they might do this, and so many benefits that come along with using Twitter for marketing purposes as a business. Not only do you get to reach a large audience, but by far, one of the biggest benefiting factors of this is that you can easily target your advertising to a niche audience.

Targeted advertising is predominantly available on Twitter through both paid and free services. When it comes to paid advertising, you can choose a specific audience that you want your content to reach. When you are just using the platform itself, there are many tools that you can take advantage of such as hashtags.

Hashtags are by far one of the best tools that allow users to post within their niche and reach a specific targeted audience. You can also engage with users that you want to follow you back or even the most basic option of posting content that you know your audience will enjoy.

A Large Active Audience        

By far, one of the most popular benefits of businesses making use of Twitter is that they now have access to an incredibly large audience. Twitter is one of the largest social media platforms around today, with over 300 million active monthly users and counting.

Although you won’t necessarily be able to reach all 300 million, you will most certainly be able to find your niche within this group of people. With such a large audience, your potential to grow increases exponentially, which also means that you can take advantage of any analytics that might be related.

Analytics is a great way to learn more about your audience, who they are, and even what they like. This makes it a lot easier to post within a niche and be able to expect something out of it.

Easy to Grow Brand Image           

Growing your brand image through traditional marketing can be difficult, especially since it is starting to go out of style and more people are starting to pay more attention to social media marketing. Through marketing on Twitter, you can very easily create far more brand awareness just by engaging with other users that you think might be interested in your brand.

Your brand image can grow and become more well known over time, in a much shorter period which makes Twitter marketing so incredible.

Different Methods of Engagement               

Last but not least, engagement is one of the key elements to any kind of social media marketing as it is how you can get noticed by the algorithms, and how you can measure the success of your account.

One of the best things about Twitter marketing is that it offers so many different channels for engagement from direct messaging and following users, to liking, sharing, and commenting on other users’ posts.

Twitter also allows for you to retweet, and even quote others’ tweets when you want your followers to see them. This is a great way to not only increase your brand awareness but also to encourage other people to interact and engage with your account, to increase your popularity.

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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