Categories: Apps and Software

Why Your Business Needs a Custom Mobile App

In today’s high-tech environment, smartphones have taken over. Studies show that the average American spends at least 3 hours each day on their smartphone, and mobile app use represents the bulk of that time.

Mobile apps are becoming more and more commonplace, not just with large corporations, but with small and midsized businesses too. It is no longer enough just to have a website or a Facebook page – to market effectively in 2020, mobile apps are the way to go.

This article will outline the main reasons you should consider developing a mobile app for your company.

Customized platform

Every business is unique, and commercial apps, no matter how great they are, will never be able to exactly match the needs of each business. Creating a custom app allows you to include the exact features your business needs and exclude any unnecessary features.

Brand recognition

A mobile app can significantly contribute to brand awareness for your company. Not only will customers see your brand when using the app, but they will also often see your app (and logo) when they use their phone. Even indirect viewing of your logo is a powerful way to increase customer awareness and interest in your brand.

Direct marketing and communication channel

An app for your customers provides you with a direct marketing and communication channel that gives you an easy way to reach your target audience. This can be used for many purposes, including to promote sales or events, manage loyalty programs, record customer feedback, and more. In addition, you can use your app to collect certain customer data that can be useful in determining areas of opportunity.

Increase in Sales

A custom mobile app can add a lot of value to your revenue outcome. Not only can you use it to offer better service to your customers, but it can easily be used as a tool to motivate them to spend, which can dramatically increase overall sales.


Custom mobile apps can be updated as technology advances, so you can keep up with customer needs and new trends. If changes are needed, you typically can update your existing app rather than starting from scratch.

Competitive Advantage

Creating a custom mobile app can really differentiate you from your competitors who may not have caught up with the mobile app technology yet. Using a custom mobile app to not only advertise and sell but also to improve the customer experience can set your business apart from all the others.


Now you may be thinking there is no way that developing a custom mobile app could save you money. It is true that there is a significant upfront cost to developing an app – but once you pay that one-time cost, there are no ongoing fees other than occasional maintenance. 

You will not pay any of the monthly or annual fees you are probably paying for the commercial software you’ve been using. In addition, you won’t be stuck paying for features that you don’t need – instead, you will have a platform that is made to fit your business needs perfectly.

If you think that creating a custom mobile app is right for your business, it’s time to find reliable custom mobile application development services to help turn your idea into a reality.

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Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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