On the desktop space, Microsoft is a mighty big company. On the mobile space, however, it one of the smallest company. With regards to the market share. Rival companies like Google and Apple have a firm grip on the market, with the former’s Android OS running on the largest mobile devices market share.
While Apple’s iOS devices hold the high-end consumer market and Android being spread out from low, middle, and high-end consumer market. Windows 10 Mobile is struggling to find break into the market.
Microsoft has hatched a new plan that just may see Windows 10 Mobile break through and start getting traction in the market. A new development now lets Windows 10 Mobile OS running directly on Android devices’ hardware.
This development means OEMs will not have to spend huge sums of money on producing bespoke hardware for the not so popular OS. Instead, the very same hardware for Android (which they are producing in plenty) can, with few tweaks, be used to run Windows 10 Mobile OS.
This approach will hopefully, for Microsoft, be the break they have been waiting on for its Windows 10 Mobile. As developers and OEMs would be more inclined to install the OS on Android hardware if it cost less. In turn, that will get more end consumers using Windows 10 devices. At this point, Microsoft will have the opportunity of working on retaining them; by giving them more reasons not to move to other alternative mobile platforms.
As it works out, Microsoft wants to bait users, by first coming as an experimental feature on the popular mobile devices’ hardware. Once, users give it a go, Microsoft will then work hard to give you (the users) reasons not to revert back to your Android devices.
One of such phones is the new Alcatel IDOL 4S that (for a limited period) comes with Virtual Reality goggle packed together. The phone is currently being offered (+ the VR goggle) by T-Mobile.
More details here.