As a small business, every dollar counts. In this guide, we explain how to make room in your budget for monthly SEO services (and why you should!).
Do you want to make sure that it’s easy for people to find your small business online?
One of the ways to do it is by investing in monthly SEO services. By improving the SEO, or search engine optimization, of your company’s website, you can give your traffic a boost and make sure that your small business is on the map.
The SEO services cost tends to scare some small business owners off. More often than not, the SEO cost is right around $750 per month for the most basic SEO services.
But you shouldn’t let the SEO services price stop you from using SEO to your advantage. Instead, you should ask the question, “How much does SEO cost?”, and then find a way to work SEO into your budget.
Here is how your small business can make monthly SEO services fit into your budget.
Begin by Learning More About the Importance of SEO
Before you begin tinkering around with your budget in an effort to invest in monthly SEO services, you need to know what SEO is and what makes it so important.
SEO is a process that involves making improvements to a business website to bring in more traffic. There are all kinds of things that you can do to beef up the SEO of your website. But some of the most common steps that are taken when improving SEO include:
Making sure a website loads up quickly
Sprinkling certain industry-specific keywords into a website
Adding internal and external links to a website
By doing these types of things, you should see your website land much higher on search engine results pages when people search for words related to your industry. This will lead to more people checking out your site and potentially patronizing your business.
You can learn more about the specific steps that an SEO company will take when optimizing your website by visiting https://www.digitallogic.co/blog/affordable-seo-services-for-small-business/.
Find Out How Much Monthly SEO Services Will Cost You
Now that you know a little bit more about what SEO is and why it’s so essential, you should have a better idea of why it’s important to find room in your budget for monthly SEO services. Your company really can’t afford to not invest in SEO in 2020.
You shouldn’t trust just anyone to supply you with SEO services, though. You should look for a company that has a track record for producing results as well as a company that’s going to offer you competitive prices on their services.
As we mentioned a few moments ago, most basic SEO services cost just under $1,000 to start. But the truth of the matter is that the exact SEO services price you’ll have to pay depends on a variety of factors, like:
The industry in which you operate
The goals that you have for your website
The target audience that you’re trying to hit
Your location and the competition that you face in your area
You should try to find out exactly what different SEO companies are going to charge you for their monthly SEO services. Call around to a bunch of places to see what price you’ll have to pay to get access to all the benefits of good SEO.
Start Small by Investing in Basic SEO Services and Experiencing the Results for Yourself
If you know that you’re going to have a tough time squeezing monthly SEO services into your business budget, you should know that you don’t have to start spending thousands of dollars every month on them right away. You can invest in basic SEO services first to get a better feel for how they work and to start seeing results for yourself.
Track down a company in your area that can provide you with some basic SEO services, like optimizing your website’s homepage and adding a few blogs to your site. This will enable you to get a first-hand feel for SEO services without committing too much money to them.
Scale Back on Other Marketing Efforts to Make Room in Your Budget for SEO
Every small business needs to set aside at least some money for marketing purposes. The U.S. Small Business Administration actually suggests that small businesses spend about 7 or 8% of their gross revenue on marketing.
SEO technically falls into the marketing category. So when you’re adding SEO services to your monthly budget, you might want to scale back on some of your other marketing efforts in order to free up space for them.
By running one less TV commercial or radio ad every month, you might be able to give yourself the extra money you need to make SEO a bigger priority. It’s all about finding room in your marketing budget for SEO services.
Devote More Money to SEO Services as You Move Forward
The great thing about investing in SEO is that, when used properly, it’ll offer an excellent return on investment. By pouring money into SEO, you’ll make more money every month.
This will give you an opportunity to devote even more money to monthly SEO services as you continue moving forward. While it’s OK to start off small when it comes to your SEO spending, you should increase the money that you throw at SEO services almost every month to reap the rewards of it.
Evaluate your business budget each month to see what you can afford to spend on SEO. It’ll be money well spent once you see how much money it brings in.
Paying for Monthly SEO Services Can Work Wonders for Your Small Business
Have you been putting off paying for monthly SEO services because you don’t think they’re going to fit into your budget? You should rethink this decision right now after hearing about how beneficial these services can be.
By shifting some money around, you should be able to clear up space for basic SEO services. They’ll work wonders for your small business and motivate you to throw even more money at your company’s SEO efforts as you forge ahead.
Check out our blog for more informative SEO articles.