Claim it! Raises $2.5M in Seed Round Funding

The social marketplace mobile app makes product sampling easy for people and brands

“The power of free” will return on Aug. 15 with the launch of the latest release of the social marketplace mobile app Claim it! This development is taking place after the company raised $2.5 million in series seed funding, led by Newark Venture Partners (NVP) with participation by Infor, Steve Sadove (former chairman and CEO of Saks Inc.) and NBA stars Thaddeus Young and Al Harrington.

“Claim it! taps into the transformative power of ‘free,’” says Thomas Wisniewski, a managing partner of NVP.  “Consumers love free stuff, brands love the buzz that ‘free’ generates and people are just jazzed to exchange free stuff with each other. We are glad to have Ali and his team at NVP.” The fund was listed as being among the most active global seed investors for 2Q 2017 by TechCrunch. “NVP has been a wonderful investor,” adds Ali Abdullah, CEO of Claim it! “Their network has open many doors, including partnerships with Audible and other strategic partners.”

Claim it! offers a simple way for people and brands give, meet, share and claim the things they love for free. An all-new release of the app will be available in the Apple App Store on August 15, with an Android version to follow soon. Coinciding with the launch date will be the participation of Claim it! in an episode of the Apple reality competition show Planet of the Apps

, available on Apple Music.

Through Claim it!, people can discover, give, or share free stuff from national brands, local businesses and people nearby. Then they can either “claim” them instantly (first-come, first-served) or take a randomized chance to win. Brands can offer samples, services, e-gift cards, daily deals, last-minute offers or promote events in seconds, for free.

Claim it! is poised for rapid growth, with more than 50,000 users on the app launch waiting list. Brands aboard for the August 15 app release include Honest Company, Blue Apron, Pair of Thieves, Happy Socks, Ruby Tuesday, Skurt, and Spartan Race. To learn more about how the app works and see the countdown clock, visit


Contact Sheryl Huggins Salomon at to arrange press interviews with Claim it! Learn more about the company at and follow us on Twitter and Instagram at @ClaimitApp.

Newark Venture Partners (NVP) is a new kind of fund that uses best-in-class venture capital to drive both top financial returns, and socioeconomic impact for a challenged urban core, Newark, NJ. NVP ( is backed by Amazon/Audible and invests $100,000 – $1 million in the best tech startups from anywhere.

You can get more information about Claim It by clicking here >> Claim It [PDF]

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to

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