Image source: Pixabay
Imagine a situation where you have spent time creating fantastic content for your business. You then optimize the content for SEO (Search Engine Optimization) and share it on different platforms including your website and social media platforms.
However, you realize that you are falling short on the number of subscribers and views generated from the content. The truth is that generating traffic is a challenge that almost every other marketer faces today.
There are different ways for marketers to generate traffic, with one of the best ones being content syndication. It stands out from the others because apart from being cost-effective, it plays a crucial role in improving SEO, and boosting the awareness of your brand.
What is Content Syndication?
Content syndication can be described as the process of getting your best pieces of content and then publishing them on other platforms. The content you syndicate should have proven useful and effective in your marketing strategies.
You can syndicate different types of content. However, written materials such as white papers, articles, and blog posts, among others are the most commonly syndicated content. You can syndicate other things such as webinars, videos, and infographics.
The only thing you need to ensure is that the content you want to syndicate has had a good performance in your marketing strategies. If not, then there is no need to syndicate it. Content syndication is not the same thing as guest blogging.
Understanding this is important for you to ensure that you have done content syndication correctly. Guest blogging involves creating original and new content made for a certain website. This content is not posted on other websites or platforms.
How Content Syndication Works
Content syndication does not involve just selecting different types of content and publishing them on different platforms. This would make things quite simple for everyone. The most important thing is to make sure that you are selecting the right and most effective content.
There are different options for you to choose from when syndicating content. The first option is to publish the entire content on your chosen platform. You can also edit the existing content to come up with shorter content. You might come across syndicators that prefer posting excerpts instead of the entire content.
The approach you choose depends on what you want to achieve. For instance, those who want to boost brand awareness can choose trusted publications. If you want to reach a certain audience, then you can go for focused publications.
The syndicator you choose will then allow you to add backlinks to your website, bringing in more leads to your business. You will also add a link to the original article. The syndicator should also add a canonical link. This tells search engines that the content is syndicated.
3 Tips for Creating and Syndicating Content
Choose Winning Content
The first important thing is choosing the content you want to syndicate. There are a couple of things you need to consider when doing this. The first one, of course, is the fact that the content should be published somewhere else. It also needs to be relevant.
The content should have brought positive results to your business when it comes to boosting sales, converting readers, and generating leads. Even though you can edit the content, make sure that you have not lost what made it successful.
Partner Up With an Experienced Content Development Team
Anyone can create, post, and syndicate content. However, not every other person can create successful content that can bring in more leads. In addition, you might lack enough budget to hire a full in-house content development team to work for you.
Fortunately, you can partner up with other teams such as the experienced content development team at ActualTech Media. This means that you get to work with a team that understands content development and syndication, something that is important for those who want to achieve positive results.
Track Metrics and Compile Leads
Determining the success of your marketing campaigns is very important. To do that, you need to identify the metrics that should be tracked. The most important one is engagement. This depends on the mechanisms provided for your target audience to engage with you.
In addition, you need to note the leads that you get. You can also refer to them as qualified leads. You can separate the leads that come from content syndication from those that are generated from other marketing strategies. Make sure that you connect with these leads to convert them into customers as soon as possible.
In conclusion, content syndication plays a vital role when it comes to bringing in more leads to businesses. However, you have to make sure that you have correctly syndicated content to achieve the desired results.