iROKOtv Brings Hollywood, Bollywood and Telenovela To Africa
In its quest to expand its international library content, Africa subscription internet TV, iROKOtv has signed a brand new international content package that will allow its African subscriber to watch more contents from around the world.
iROKOtv has signed a deal with Hollywood, Bollywood, Telenovela and Korean content to complement its already extensive Nollywood catalogue. Viewers will pay for these contents for as little as $2.50 per month throughout all the English Speaking Africa (ESA) countries.
“We have been passionate about bringing affordable content to viewers across Africa. This is just another milestone towards that. Internet TV will enable hundreds of millions of fans across the continent to finally be able to access awesome contents,” said Jason Njoku, Co-founder and CEO of iROKOtv.com.
“We see the web and mobile platform almost as equal to DTH and DTT platforms in the next few years and our focus is on achieving this in Africa, supplying the 800-million strong population of sub-Saharan Africa (SSA) with the best content on the planet, be it from Nollywood, Hollywood or Bollywood.”
This move by iROKOtv literally spoils subscribers with more choices, adding to the already content-rich Nollywood package featuring top series like Mama G, Majid Michel and Mercy Johnson.
iROKOtv is a subscription service that allows subscribers to view unlimited, commercial-free shows. It also takes into account Africa’s internet-connectivity challenge that is further crippled by expensive data charges; iROKOtv is employing a technology that will subject its content to advance encoding that will compress the files thus significantly reducing the cost for streaming videos without compromising on the pictures’ quality.
As much as the company is aggressively expanding its international library content, it is also renewing its efforts in expanding its local contents in terms of films, TV series and documentaries. Local content currently forms at least 50% of its catalogue. Ever since its inception back in 2010, iROKOtv has secured about $25 million funding from various international VCs including Kinnevik, Tiger Global and RISE Capital.